The total mobile augmented reality market is expected
to reach USD 79.77 Billion by 2022, at a CAGR of 69.85% between 2016
and 2022.
The major driver for the growth of the mobile augmented reality market
is the high penetration of smartphones and tablets in almost all
verticals.
This report provides a detailed analysis of
the mobile augmented reality market based on component, application,
vertical, and geography. The commercial and consumer verticals are
becoming popular due to the high demand for augmented reality apps in
smartphones for marketing, advertising, and gaming. Mobile augmented
reality enables the integration of digital information with a user’s
real environment in real-time using mobile computing to provide 3D
digital content or images with physical objects in the real world.
Market Ecosystem:
This report provides valuable insights regarding the
ecosystem of this market such as product developers and application
developers, OEMs, system integrators, middleware and firmware providers,
suppliers and distributors, camera manufacturers, software developers,
developers of smart glasses and wearables, sensor providers, and
standardization and testing firms. This study answers several questions
of stakeholders, primarily which market segments to focus on in the next
two to five years for prioritizing efforts and investments.
APAC expected to hold the largest market share and witness high growth during the forecast period
The mobile augmented reality market in APAC is
expected to grow at the highest CAGR between 2016 and 2022. The reason
for this growth is adoption of new technologies, economic growth, and
increasing use of smartphones and other gadgets. The rapid increase in
technological innovations and advanced communication systems are driving
the demand for mobile augmented reality apps in China, Japan, India,
and South Korea. Most of the developments in smartphones and tablets
market are expected in China. Therefore, the market in APAC is expected
to grow rapidly during the forecast period.
The key players in the ecosystem of the mobile
augmented reality market profiled in this report are Google Inc. (U.S.),
Qualcomm Inc. (U.S.), Samsung Electronics Co. Ltd. (South Korea),
Microsoft Corporation (U.S.), Infinity Augmented Reality Inc. (Israel),
Blippar.com Limited (U.K.), DAQRI LLC (U.S.), Wikitude GmbH (Austria),
Metaio GmbH (Germany), Catchoom Technologies (Spain), Aurasma (U.K.),
and Atheer Inc. (U.S.).
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Scope of the Report:
This research report categorizes the global mobile
augmented reality market based on component, application, vertical, and
geography.
On the Basis of Component
- Hardware component
- 3D Cameras
- Displays
- Sensors
- Semiconductor Components
- Software component
On the Basis of Application
- Smartphones
- Tablets
- Personal Digital Assistants (PDA) and Game Consoles
- Smart Glasses and Wearables
On the Basis of Vertical
- Consumer
- Commercial
- Medical
- Aerospace and Defense
- Industrial
On the Basis of Geography
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- France
- U.K.
- Rest of Europe (Russia, Portugal, Spain, Italy, Greece, and Norway)
- APAC
- China
- Japan
- India
- South Korea
- Rest of APAC (Macau, Singapore, Hong Kong, Australia, New Zealand, and Taiwan)
- RoW
- Middle East and Africa
- Latin America
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