Friday, 29 March 2019

Smart Display: Smart home display market to grow at highest CAGR from 2018 to 2025

The global smart display market is expected to grow from USD 861 million in 2018 to USD 6,665 million by 2025, at a CAGR of 34.0%. The market has been segmented into 3 separate markets—smart home displays, smart display mirrors, and smart signage.

Smart displays are intelligent solutions that can be controlled through simple voice commands, remote devices, or with the help of IoT connectivity and artificial intelligence. Smart displays are referred to as emerging display applications where manufacturers add interactive and advanced control features to the display devices. This offers new growth opportunities for display panel manufacturers, technology developers, signage solution providers, and OEMs. These devices are emerging use cases of displays and have potential to revolutionize several applications including home, signage, automotive, and other industries.

The smart home display market is expected to grow at the highest CAGR during the forecast period (2018—2025). The growth in this segment is expected to happen rapidly in 2018, 2019, and 2020. There are 2 major types of smart home display devices that are currently commercialized—voice-controlled display/assistant smart display and smart appliance display. Being a consumer device, higher growth in voice-controlled smart displays is estimated in the next 3 years considering the trends of smart speakers in the last 3 years. Whereas, the majority of growth in the smart appliance display system market is expected to happen from refrigerators during the forecast period.

“Retail and hospitality segment to dominate smart signage market during forecast period”

The retail and hospitality segment holds the largest market share due to increasing installation of smart signage in growing number of malls and shopping centers and also due to emerging use cases to improve the guest experience. With the changing strategies in the retail industry to attract customers, context-aware signage/smart signage is becoming a powerful tool in retail spaces. Smart signage makes the experience interactive by showcasing the product and related information, which can reduce the required manpower.

Amazon.com, Inc (Amazon) (US); Google, LLC (Alphabet, Google) (US); Facebook, Inc (Facebook) (US); Samsung Electronics Co., Ltd. (Samsung, Samsung Display) (South Korea); LG Electronics Co. Ltd, (LG Electronics, LG Display, LGD) (South Korea); Sony Corporation (Sony) (Japan); NEC Corporation (NEC Corp., NEC) (Japan); Gentex Corporation (Gentex) (US); Magna International, Inc (Magna Mirror, Magna) (US); and Apple Inc. (Apple) (US) are the leading players in the market.

 
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