Future of Artificial Intelligence in Marketing Market- Global Forecast to 2025

The artificial intelligence (AI) in marketing market was valued at USD 5.00 Billion in 2017 and is likely to reach USD 40.09 Billion by 2025, at a CAGR of 29.79% during the forecast period. The base year considered for the study is 2017, and the forecast period is between 2018 and 2025.

In this report, the AI in marketing market has been segmented on the basis of offerings, deployment types, applications, technologies, end-user industries, and regions. Among offerings, software holds the largest share of the overall AI in marketing market owing to the developments in AI software and related software development kits.

Among deployment types, the market for cloud deployment is expected to grow at a higher CAGR between 2018 and 2025. Several businesses have already moved part of their operations to the cloud, which has encouraged vendors to develop cloud-based solutions as the data to be protected is on the cloud.

Among applications, virtual assistant is the fastest-growing application. Virtual assistants are increasingly being used for sales purposes as they are designed to increase productivity and eliminate time-consuming lead generation activity, thus allowing salespeople to focus on other productive parts of the job.

On the basis of technologies, the market has been segmented into machine learning, natural language processing, computer vision, and context-aware computing. Machine learning’s ability to collect and handle big data, along with its increased ability to perform previously impossible calculations, is fueling the growth of the market for machine learning.

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Software to hold largest share of AI in marketing market by 2025

Software holds a major share of the overall AI in marketing market owing to the developments in AI software and related software development kits. AI systems require different types of software, including application program interfaces, such as language, speech, vision, and sensor data, along with machine learning algorithms, to realize various applications for sales and marketing. Software platforms and solutions are available at high costs as there are limited number of experts that develop machine learning algorithms.

Market for cloud deployment to grow at higher CAGR between 2018 and 2025

Several businesses have already moved part of their operations to the cloud, which has encouraged vendors to develop cloud-based solutions. Migrating to the cloud has benefits such as enhanced flexibility, control, and scalability. Cloud deployment significantly reduces the capital investment required to implement AI-based solutions for marketing and sales; this is one of the major reasons for the increased demand for cloud-based solutions from most enterprises.

North America to hold major share of AI in marketing market in 2018

North America is expected to account for the largest share of the overall AI in marketing market in 2018. North America is the largest contributor to the adoption and implementation of AI in marketing. The region, including the US and Canada, has shown increased investments in the market, and several vendors have evolved to cater to the rapidly growing market. Considerable growth is expected in the region during the forecast period owing to the growing adoption of AI among physically present retail stores, as well as the ongoing research and pilot projects by North American companies.

Companies covered in the AI in marketing market report are NVIDIA (US), Intel (US), IBM (US), Micron (US), Samsung Electronics (Korea), Xilinx (US), Amazon (US), Alphabet (US), Facebook (US), Microsoft (US), Salesforce(US), Baidu (China), Sentient Technologies (US), Albert Technologies (Israel), and Oculus360 (US). Some of the other key companies included in the report are Twitter (US), Oracle (US), InsideSales (US), Persado (US), Mariana (US), Drawbridge (US), Narrative Science (US), Appier (US), GumGum (US), and Zensed (Sweden).

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