The total mobile augmented reality market is expected
to reach USD 79.77 Billion by 2022, at a CAGR of 69.85% between 2016
and 2022. The base year used for this study is 2015 and the forecast
period is from 2016 to 2022.
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This report provides a detailed analysis of
the mobile augmented reality market based on component, application,
vertical, and geography. The commercial and consumer verticals are
becoming popular due to the high demand for augmented reality apps in
smartphones for marketing, advertising, and gaming. Mobile augmented
reality enables the integration of digital information with a user’s
real environment in real-time using mobile computing to provide 3D
digital content or images with physical objects in the real world.
The commercial vertical accounted for the largest
share of the mobile augmented reality market, followed by the consumer
vertical, in 2015. The augmented reality applications in e-commerce
help retailers provide digital information and 3D visualization of
physical goods. Retailers, franchise stores, and mall owners are using
mobile augmented reality technology for advertising and marketing. In
the tourism sector, virtual objects are displayed in a real environment
to provide users information pertaining to a particular site and enrich
their experience. This is likely to boost the demand for this
technology in this sector.
The consumer vertical includes gaming and
entertainment applications. There are AR gaming applications for
smartphones and game consoles in which players have access to create
virtual objects and characters and can link those digital objects to
defined locations in the real world. Therefore, the mobile augmented
reality technology enhances the gaming experience with 3D view.
The market for the industrial vertical is expected to
grow at a high rate since augmented reality apps and handheld devices
are used in architecture and building design for a 3D view of the
construction plan which helps reduce errors in the final design.
Software components are expected to experience high
growth during the forecast period. In this technology, the development
of applications is done by using software development kits (SDKs) based
on requirements in different verticals. Also, different operating
systems are used in handheld devices. Various software applications are
being developed to make augmented reality more effective and accurate,
within less time. Thus, the demand for software components is expected
to be more than that for hardware components, in the future.
APAC expected to hold the largest market share and witness high growth during the forecast period
The mobile augmented reality market in APAC is
expected to grow at the highest CAGR between 2016 and 2022. The reason
for this growth is adoption of new technologies, economic growth, and
increasing use of smartphones and other gadgets. The rapid increase in
technological innovations and advanced communication systems are driving
the demand for mobile augmented reality apps in China, Japan, India,
and South Korea. Most of the developments in smartphones and tablets
market are expected in China. Therefore, the market in APAC is expected
to grow rapidly during the forecast period.
The key players in the ecosystem of the mobile
augmented reality market profiled in this report are Google Inc. (U.S.),
Qualcomm Inc. (U.S.), Samsung Electronics Co. Ltd. (South Korea),
Microsoft Corporation (U.S.), Infinity Augmented Reality Inc. (Israel),
Blippar.com Limited (U.K.), DAQRI LLC (U.S.), Wikitude GmbH (Austria),
Metaio GmbH (Germany), Catchoom Technologies (Spain), Aurasma (U.K.),
and Atheer Inc. (U.S.).
This research report categorizes the global mobile
augmented reality market based on component, application, vertical, and
geography. This report describes the drivers, restraints, opportunities,
and challenges for the growth of the mobile augmented reality market.
The Porter’s five forces analysis has been included in the report with a
description of each of its forces and their respective impact on the
mobile augmented reality market.
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