Contextual Advertising Market estimated to reach 297.68 billion USD by 2023

The contextual advertising market was valued at USD 106.49 billion in 2017 and is expected to be worth USD 297.68 billion by 2023, at a CAGR of 18.80% during the forecast period. The base year considered for this report is 2017, and the forecast period considered is between 2018 and 2023.

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Objectives of the report:

•  To define, describe, segment, and forecast the global contextual advertising market, in terms of value, segmented on the basis of type, deployment, industry, and geography
• To describe the market on the basis of approach
• To forecast the size of the market with respect to 4 main geographies—North America, Europe, Asia Pacific (APAC), and Rest of the World (RoW)
• To strategically analyze micromarkets1 with respect to individual growth trends, prospects, and contribution to the total market
• To provide detailed information regarding the major factors influencing the growth of the market (drivers, restraints, opportunities, and challenges)
• To provide a detailed analysis of the contextual advertising value chain
• To analyze the opportunities in the market for stakeholders and detail the competitive landscape for market leaders
• To strategically profile the key players and comprehensively analyze their market ranking and core competencies2
• To analyze the major growth strategies such as contracts, joint ventures, mergers & acquisitions, product launches and developments, and research and development (R&D) carried out by the players in the contextual advertising market
• To map the competitive intelligence based on company profiles; key player strategies; and game-changing developments, such as contracts, product launches and developments, collaborations, and acquisitions

The research methodology used to estimate and forecast the market size begins by capturing the revenues of key players and their shares in the market. Calculations based on this led to the overall market size. After arriving at the overall market size, the total market has been split into several segments and subsegments, which have then been verified through primary research by conducting extensive interviews with industry experts such as CEOs, VPs, directors, and executives. The data triangulation and market breakdown procedures have been employed to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments.

The key players operating in the contextual advertising market are Google (US), Media.net (Dubai), Facebook (US), Microsoft (US), Amazon.com (US), AOL (Austria), Yahoo (US), Twitter (US), IAC (US), and Amobee (US), among others.

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North America holds the largest share of the contextual advertising market. This can be attributed to the presence of key players such as Google (US), Facebook (US), and Microsoft (US) in the region. In North America, there is a large number of social media and smartphone users, and the spending on advertisements is exceptionally high compared with other regions. In addition, penetration of mobile devices is high in the US, followed by Canada; this provides marketers a stronger channel to target potential customers.

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