INCREASED DEMAND FOR MOBILE AR IN GAMING AND RETAIL SECTORS DRIVES MOBILE AUGMENTED REALITY MARKET GROWTH

 The report "Mobile Augmented Reality Market with COVID-19 Impact Analysis by Device Type (Smartphones, Tablets, PDAs), Offering (Software, Services), Application (Consumer, Healthcare, Enterprise, Commercial), and Region - Global Forecast to 2025", is projected to grow from USD 7.6 billion in 2020 to USD 29.5 billion by 2025; it is expected to grow at a CAGR of 31.1% from 2020 to 2025. Surge in adoption of AR technology by travel & tourism and education sector, increase in online gaming activities during COVID-19 pandemic, and rise in demand for mobile AR from retail sector to enhance consumers shopping experience are the key factors driving the market growth.

Download PDF Brochure:- https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=174800140

Driver: Rise in demand for mobile AR from retail sector to enhance consumers’ shopping experience

The retail industry is growing at a rapid pace. Retailers are witnessing pressure to demonstrate the utility of goods without hampering their quality. These retailers are also involved in taking control of the exchange process of goods. All these factors are together promoting the use of AR technology in the retail sector. The retail industry involves the sale of products and merchandise online or from static locations, for example, a physical store. Retail shops are overcrowded, and customers do not want to invest a lot of time in purchasing. Hence, the trend of online shopping has grown over the years. Hence, many small and large retailers have increased their investments in e-commerce platforms. However, they are still facing issues when entering the online shopping space. It is mainly due to the lack of interaction with physical products due to which customers are not able to get into the depth of the products while purchasing online. The use of mobile AR in the retail space helps retailers reduce the purchasing gap between customers and online products. With the help of mobile AR, customers can see brands and their stocks online. Additionally, 3D AR products tempt customers to try out in-store products, making their purchase decisions easier, which, in turn, increases sales.

Restraint: Limited user interface affecting navigation performance of AR apps

Mobile AR apps are in demand for several applications in tourism, commercial, consumer, aerospace, and healthcare industries. However, the adoption of this technology in certain sectors is difficult due to the poor quality of user interfaces in devices. Due to the small screen size of mobile phones and incompatible user interface, a user has limited access with defined boundaries, which is likely to affect the navigation view. Hence, the limited user interface affects the quality of augmented reality-featured navigation apps in sectors such as tourism. The user interfaces in mobile AR systems are complicated and are different from monitor-based augmented reality. User interfaces in mobile AR systems should be available to users irrespective of the user-location or the occupation. These apps should be location-aware and should provide links to the physical world surrounding the user.

Market for smartphones projected to grow at a higher CAGR during the forecast period

Smartphones, nowadays, have multiple functionalities, including sensing; the data is gathered through various devices, such as microphones, cameras, accelerometers, gyroscopes, GPS, and proximity sensors. Also, high MHz processors, memory chips that store a large volume of data, fine-quality cameras, and 3D graphics software/cards are in demand to deploy in smartphones. Various types of software apps are installed in smartphones to increase their functionalities. After implementing AR applications, smartphones can work as AR systems that can identify and analyze data to enable users to visualize digital objects in real surroundings.

Market in APAC estimated to grow at the highest CAGR during forecast period

The improvement in the spending capacity of people in various APAC countries, such as China, India, has led to the increasing demand for consumer-centric products, including smartphones, smart wearables, and other consumer electronic products, including gaming consoles. This has led to the adoption of mobile AR for gaming and entertainment applications. Therefore, strong growth for mobile AR applications in the coming years is expected in APAC.

Major vendors in the mobile augmented reality market include Google (US), PTC (US), Apple (US), Wikitude (Austria), Samsung Electronics (South Korea), Blippar (UK), MAXST (South Korea), Magic Leap, (US), Upskill (US), and Atheer (US). Apart from these, Talespin (US), Scanta (US), Craftars (Romania), Appentus Technologies (India), and BidOn Games Studio (Ukraine) are among a few emerging companies in the mobile augmented reality market.

Don’t miss out on business opportunities in Mobile Augmented Reality Market. Speak to our analyst and gain crucial industry insights that will help your business grow.

About MarketsandMarkets™

MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.

Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

MarketsandMarkets’s flagship competitive intelligence and market research platform, "Knowledgestore" connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets.

Contact:
Mr. Aashish Mehra
MarketsandMarkets™ INC.
630 Dundee Road
Suite 430
Northbrook, IL 60062
USA : 1-888-600-6441

Global Mobile Augmented Reality Market, by Device Type and Applications

 The report "Mobile Augmented Reality Market with COVID-19 Impact Analysis by Device Type (Smartphones, Tablets, PDAs), Offering (Software, Services), Application (Consumer, Healthcare, Enterprise, Commercial), and Region - Global Forecast to 2025", is projected to grow from USD 7.6 billion in 2020 to USD 29.5 billion by 2025; it is expected to grow at a CAGR of 31.1% from 2020 to 2025. Surge in adoption of AR technology by travel & tourism and education sector, increase in online gaming activities during COVID-19 pandemic, and rise in demand for mobile AR from retail sector to enhance consumers shopping experience are the key factors driving the market growth.

Download PDF Brochure:- https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=174800140

Mobile Augmented Reality Market, by Device Type:

• Smartphones
• Tablets
• Personal Digital Assistants (PDAs)/Handheld Gaming Consoles
• Other Devices (Smartglasses, Wearables)
• Impact of COVID-19 on device types

Mobile Augmented Reality Market, by Application:

• Consumer (Gaming, Sports & Entertainment)
• Aerospace & Defense
• Healthcare
• Commercial (Tourism & Sight-seeing, E-learning, E-commerce & Marketing)
• Enterprise (Manufacturing)
• Others (Architecture & Building Design, Geospatial Mining)
• Impact of COVID-19 on various applications

Market for mobile augmented reality services is projected to grow at a higher CAGR during the forecast period

Cloud computing-based AR is used to compare captured images with those in the database and send back relevant information to the mobile device. The mobile device further processes the image and detects, resizes, and generates 3D images. From productivity enrichment, feature enhancement to regular functionality updates, AR mobile app maintenance and support services help users to make their apps convenient to use. It includes critical functions that are responding to customer inquiries, providing organizational training programs, deploying the apps-to-app stores/enterprise stores, and integrating apps with complex corporate systems. Hence, the market for MAR services is growing faster.

Market for smartphones projected to grow at a higher CAGR during the forecast period

Smartphones, nowadays, have multiple functionalities, including sensing; the data is gathered through various devices, such as microphones, cameras, accelerometers, gyroscopes, GPS, and proximity sensors. Also, high MHz processors, memory chips that store a large volume of data, fine-quality cameras, and 3D graphics software/cards are in demand to deploy in smartphones. Various types of software apps are installed in smartphones to increase their functionalities. After implementing AR applications, smartphones can work as AR systems that can identify and analyze data to enable users to visualize digital objects in real surroundings.

Market in APAC estimated to grow at the highest CAGR during forecast period

The improvement in the spending capacity of people in various APAC countries, such as China, India, has led to the increasing demand for consumer-centric products, including smartphones, smart wearables, and other consumer electronic products, including gaming consoles. This has led to the adoption of mobile AR for gaming and entertainment applications. Therefore, strong growth for mobile AR applications in the coming years is expected in APAC.

Major vendors in the mobile augmented reality market include Google (US), PTC (US), Apple (US), Wikitude (Austria), Samsung Electronics (South Korea), Blippar (UK), MAXST (South Korea), Magic Leap, (US), Upskill (US), and Atheer (US). Apart from these, Talespin (US), Scanta (US), Craftars (Romania), Appentus Technologies (India), and BidOn Games Studio (Ukraine) are among a few emerging companies in the mobile augmented reality market.

Don’t miss out on business opportunities in Mobile Augmented Reality Market. Speak to our analyst and gain crucial industry insights that will help your business grow.

About MarketsandMarkets™

MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.

Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

MarketsandMarkets’s flagship competitive intelligence and market research platform, "Knowledgestore" connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets.

Contact:
Mr. Aashish Mehra
MarketsandMarkets™ INC.
630 Dundee Road
Suite 430
Northbrook, IL 60062
USA : 1-888-600-6441

Mobile Augmented Reality Market: What are some of the technological advancements?

 The report "Mobile Augmented Reality Market with COVID-19 Impact Analysis by Device Type (Smartphones, Tablets, PDAs), Offering (Software, Services), Application (Consumer, Healthcare, Enterprise, Commercial), and Region - Global Forecast to 2025", is projected to grow from USD 7.6 billion in 2020 to USD 29.5 billion by 2025; it is expected to grow at a CAGR of 31.1% from 2020 to 2025. Surge in adoption of AR technology by travel & tourism and education sector, increase in online gaming activities during COVID-19 pandemic, and rise in demand for mobile AR from retail sector to enhance consumers shopping experience are the key factors driving the market growth.

Download PDF Brochure:- https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=174800140

The use of AR smart glasses in the enterprise, healthcare, retail, and automotive verticals to improve work efficiency has been one of the major factors propelling the AR market growth. Osterhout Design Group, Epson, Google, Vuzix, Optinvent, Solos, and Meta are some major players that offer AR smart glasses. .

Market for mobile augmented reality services is projected to grow at a higher CAGR during the forecast period

Cloud computing-based AR is used to compare captured images with those in the database and send back relevant information to the mobile device. The mobile device further processes the image and detects, resizes, and generates 3D images. From productivity enrichment, feature enhancement to regular functionality updates, AR mobile app maintenance and support services help users to make their apps convenient to use. It includes critical functions that are responding to customer inquiries, providing organizational training programs, deploying the apps-to-app stores/enterprise stores, and integrating apps with complex corporate systems. Hence, the market for MAR services is growing faster.

Market for smartphones projected to grow at a higher CAGR during the forecast period

Smartphones, nowadays, have multiple functionalities, including sensing; the data is gathered through various devices, such as microphones, cameras, accelerometers, gyroscopes, GPS, and proximity sensors. Also, high MHz processors, memory chips that store a large volume of data, fine-quality cameras, and 3D graphics software/cards are in demand to deploy in smartphones. Various types of software apps are installed in smartphones to increase their functionalities. After implementing AR applications, smartphones can work as AR systems that can identify and analyze data to enable users to visualize digital objects in real surroundings.

Market in APAC estimated to grow at the highest CAGR during forecast period

The improvement in the spending capacity of people in various APAC countries, such as China, India, has led to the increasing demand for consumer-centric products, including smartphones, smart wearables, and other consumer electronic products, including gaming consoles. This has led to the adoption of mobile AR for gaming and entertainment applications. Therefore, strong growth for mobile AR applications in the coming years is expected in APAC.

Major vendors in the mobile augmented reality market include Google (US), PTC (US), Apple (US), Wikitude (Austria), Samsung Electronics (South Korea), Blippar (UK), MAXST (South Korea), Magic Leap, (US), Upskill (US), and Atheer (US). Apart from these, Talespin (US), Scanta (US), Craftars (Romania), Appentus Technologies (India), and BidOn Games Studio (Ukraine) are among a few emerging companies in the mobile augmented reality market.

Don’t miss out on business opportunities in Mobile Augmented Reality Market. Speak to our analyst and gain crucial industry insights that will help your business grow.

About MarketsandMarkets™

MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.

Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

MarketsandMarkets’s flagship competitive intelligence and market research platform, "Knowledgestore" connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets.

Contact:
Mr. Aashish Mehra
MarketsandMarkets™ INC.
630 Dundee Road
Suite 430
Northbrook, IL 60062
USA : 1-888-600-6441

Mobile Augmented Reality Market: Rise in demand for mobile AR from retail sector to enhance consumers’ shopping experience

 The report "Mobile Augmented Reality Market with COVID-19 Impact Analysis by Device Type (Smartphones, Tablets, PDAs), Offering (Software, Services), Application (Consumer, Healthcare, Enterprise, Commercial), and Region - Global Forecast to 2025", is projected to grow from USD 7.6 billion in 2020 to USD 29.5 billion by 2025; it is expected to grow at a CAGR of 31.1% from 2020 to 2025. Surge in adoption of AR technology by travel & tourism and education sector, increase in online gaming activities during COVID-19 pandemic, and rise in demand for mobile AR from retail sector to enhance consumers shopping experience are the key factors driving the market growth.

Download PDF Brochure:-
https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=174800140

Driver: Rise in demand for mobile AR from retail sector to enhance consumers’ shopping experience

The retail industry is growing at a rapid pace. Retailers are witnessing pressure to demonstrate the utility of goods without hampering their quality. These retailers are also involved in taking control of the exchange process of goods. All these factors are together promoting the use of AR technology in the retail sector. The retail industry involves the sale of products and merchandise online or from static locations, for example, a physical store. Retail shops are overcrowded, and customers do not want to invest a lot of time in purchasing. Hence, the trend of online shopping has grown over the years. Hence, many small and large retailers have increased their investments in e-commerce platforms. However, they are still facing issues when entering the online shopping space. It is mainly due to the lack of interaction with physical products due to which customers are not able to get into the depth of the products while purchasing online. The use of mobile AR in the retail space helps retailers reduce the purchasing gap between customers and online products. With the help of mobile AR, customers can see brands and their stocks online. Additionally, 3D AR products tempt customers to try out in-store products, making their purchase decisions easier, which, in turn, increases sales.

Restraint: Limited user interface affecting navigation performance of AR apps

Mobile AR apps are in demand for several applications in tourism, commercial, consumer, aerospace, and healthcare industries. However, the adoption of this technology in certain sectors is difficult due to the poor quality of user interfaces in devices. Due to the small screen size of mobile phones and incompatible user interface, a user has limited access with defined boundaries, which is likely to affect the navigation view. Hence, the limited user interface affects the quality of augmented reality-featured navigation apps in sectors such as tourism. The user interfaces in mobile AR systems are complicated and are different from monitor-based augmented reality. User interfaces in mobile AR systems should be available to users irrespective of the user-location or the occupation. These apps should be location-aware and should provide links to the physical world surrounding the user.

Market in APAC estimated to grow at the highest CAGR during forecast period

The improvement in the spending capacity of people in various APAC countries, such as China, India, has led to the increasing demand for consumer-centric products, including smartphones, smart wearables, and other consumer electronic products, including gaming consoles. This has led to the adoption of mobile AR for gaming and entertainment applications. Therefore, strong growth for mobile AR applications in the coming years is expected in APAC.

Major vendors in the mobile augmented reality market include Google (US), PTC (US), Apple (US), Wikitude (Austria), Samsung Electronics (South Korea), Blippar (UK), MAXST (South Korea), Magic Leap, (US), Upskill (US), and Atheer (US). Apart from these, Talespin (US), Scanta (US), Craftars (Romania), Appentus Technologies (India), and BidOn Games Studio (Ukraine) are among a few emerging companies in the mobile augmented reality market.

Don’t miss out on business opportunities in Mobile Augmented Reality Market. Speak to our analyst and gain crucial industry insights that will help your business grow.

About MarketsandMarkets™

MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.

Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

MarketsandMarkets’s flagship competitive intelligence and market research platform, "Knowledgestore" connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets.

Contact:
Mr. Aashish Mehra
MarketsandMarkets™ INC.
630 Dundee Road
Suite 430
Northbrook, IL 60062
USA : 1-888-600-6441

Impact of COVID-19 on current Mobile Augmented Reality Market size and forecast

 The report "Mobile Augmented Reality Market with COVID-19 Impact Analysis by Device Type (Smartphones, Tablets, PDAs), Offering (Software, Services), Application (Consumer, Healthcare, Enterprise, Commercial), and Region - Global Forecast to 2025", is projected to grow from USD 7.6 billion in 2020 to USD 29.5 billion by 2025; it is expected to grow at a CAGR of 31.1% from 2020 to 2025. Surge in adoption of AR technology by travel & tourism and education sector, increase in online gaming activities during COVID-19 pandemic, and rise in demand for mobile AR from retail sector to enhance consumers shopping experience are the key factors driving the market growth.

Download PDF Brochure:-
https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=174800140

Impact of COVID-19 on current mobile augmented reality market size and forecast

The year-on-year growth rate of the MAR market has dropped by -34% in 2020 due to the outbreak of COVID-19. However, post-COVID-19 AR/VR technology is gaining slight traction owing to its benefits in visualization, annotation, and storytelling. AR/VR technologies are aiding online learning and also offering access to cultural events, which is helping users to overcome the isolation of COVID-19 lockdowns. Apart from China, countries such as Japan, South Korea, and India in APAC are also expecting quick control over the outbreak, following a pre-emptive response in the form of lockdowns and social distancing. Many companies in APAC have switched to work remotely to curb the spread of the virus. The market players based in APAC are likely to gain through the growing use of AR through mobile devices in the healthcare and enterprise sectors.

Market for smartphones projected to grow at a higher CAGR during the forecast period

Smartphones, nowadays, have multiple functionalities, including sensing; the data is gathered through various devices, such as microphones, cameras, accelerometers, gyroscopes, GPS, and proximity sensors. Also, high MHz processors, memory chips that store a large volume of data, fine-quality cameras, and 3D graphics software/cards are in demand to deploy in smartphones. Various types of software apps are installed in smartphones to increase their functionalities. After implementing AR applications, smartphones can work as AR systems that can identify and analyze data to enable users to visualize digital objects in real surroundings.

Market in APAC estimated to grow at the highest CAGR during forecast period

The improvement in the spending capacity of people in various APAC countries, such as China, India, has led to the increasing demand for consumer-centric products, including smartphones, smart wearables, and other consumer electronic products, including gaming consoles. This has led to the adoption of mobile AR for gaming and entertainment applications. Therefore, strong growth for mobile AR applications in the coming years is expected in APAC.

Major vendors in the mobile augmented reality market include Google (US), PTC (US), Apple (US), Wikitude (Austria), Samsung Electronics (South Korea), Blippar (UK), MAXST (South Korea), Magic Leap, (US), Upskill (US), and Atheer (US). Apart from these, Talespin (US), Scanta (US), Craftars (Romania), Appentus Technologies (India), and BidOn Games Studio (Ukraine) are among a few emerging companies in the mobile augmented reality market.

Don’t miss out on business opportunities in Mobile Augmented Reality Market. Speak to our analyst and gain crucial industry insights that will help your business grow.

About MarketsandMarkets™

MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.

Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

MarketsandMarkets’s flagship competitive intelligence and market research platform, "Knowledgestore" connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets.

Contact:
Mr. Aashish Mehra
MarketsandMarkets™ INC.
630 Dundee Road
Suite 430
Northbrook, IL 60062
USA : 1-888-600-6441

Mobile Augmented Reality Market: Application (Smartphones, Tablets, Personal Digital Assistants (PDA)/Game Consoles, Smart Glasses, & Wearables) - Global Forecast to 2022

The total mobile augmented reality market is expected to reach USD 79.77 Billion by 2022, at a CAGR of 69.85% between 2016 and 2022. The base year used for this study is 2015 and the forecast period is from 2016 to 2022. This report provides a detailed analysis of the mobile augmented reality market based on component, application, vertical, and geography. The commercial and consumer verticals are becoming popular due to the high demand for augmented reality apps in smartphones for marketing, advertising, and gaming. Mobile augmented reality enables the integration of digital information with a user’s real environment in real-time using mobile computing to provide 3D digital content or images with physical objects in the real world.

Demand for software components and smartphones expected to drive the mobile augmented reality market

The market for software components is expected to grow at the highest CAGR between 2016 and 2022. Software components include programming languages, platforms, interfaces, and software development kits (SDKs) used to develop mobile augmented reality apps. Also, for coordination with the real-world, software such as motion tracking, capturing algorithms, servers, and graphics libraries are required. The advancement in platform based-applications and networking services would lead the mobile augmented reality market. The demand for the Installation of various software applications in smartphones with high functionalities and embedded sensors, to sense the real environment and provide related virtual information simultaneously, is growing. Therefore, the demand for smartphones in mobile augmented reality is high.

Commercial vertical expected to witness highest growth between 2016 and 2022

The market for the commercial vertical is expected to grow at the highest CAGR between 2016 and 2022. The demand for mobile augmented reality apps in education and e-retailing sectors is very high. In the commercial vertical, mobile augmented reality gives a new experience to tourists by displaying virtual things in the real environment to enhance their experience. This would drive the growth of the mobile augmented reality market for the commercial vertical.

APAC expected to hold the largest market share and witness high growth during the forecast period

The mobile augmented reality market in APAC is expected to grow at the highest CAGR between 2016 and 2022. The reason for this growth is adoption of new technologies, economic growth, and increasing use of smartphones and other gadgets. The rapid increase in technological innovations and advanced communication systems are driving the demand for mobile augmented reality apps in China, Japan, India, and South Korea. Most of the developments in smartphones and tablets market are expected in China. Therefore, the market in APAC is expected to grow rapidly during the forecast period.

The key players in the ecosystem of the mobile augmented reality market profiled in this report are Google Inc. (U.S.), Qualcomm Inc. (U.S.), Samsung Electronics Co. Ltd. (South Korea), Microsoft Corporation (U.S.), Infinity Augmented Reality Inc. (Israel), Blippar.com Limited (U.K.), DAQRI LLC (U.S.), Wikitude GmbH (Austria), Metaio GmbH (Germany), Catchoom Technologies (Spain), Aurasma (U.K.), and Atheer Inc. (U.S.).

This research report categorizes the global mobile augmented reality market based on component, application, vertical, and geography. This report describes the drivers, restraints, opportunities, and challenges for the growth of the mobile augmented reality market. The Porter’s five forces analysis has been included in the report with a description of each of its forces and their respective impact on the mobile augmented reality market.

About MarketsandMarkets™

MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 5000 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.

Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

MarketsandMarkets’s flagship competitive intelligence and market research platform, "RT" connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets.

Contact:
Mr. Shelly Singh
MarketsandMarkets™ INC.
630 Dundee Road
Suite 430
Northbrook, IL 60062
USA : 1-888-600-6441

Mixed Reality Market For 2018

The mixed reality market is expected to register significant growth in the next five years. Increasing adoption of mixed reality products for multiple applications and growing popularity of reality technologies such as augmented reality may act as drivers for the overall mixed reality market. Moreover, rising investments and new product development activities from some of the major companies such as the Microsoft Corporation, Atheer Labs, and Meta Company among others are expected to further contribute to the growth of the mixed reality market.

The MR market is expected to be valued at USD 48.12 million in 2016 and is projected to reach USD 453.39 million by 2020, at a CAGR of 75.2% between 2016 and 2020. 

Download PDF Brochure:- https://www.marketsandmarkets.com/pdfdownload.asp?id=1906101

The objectives of the study are as follows:

• Define, describe, and forecast the mixed reality market by component, application, device, and geography
• Provide market statistics with detailed classification, along with the respective market size
• Strategically analyze the micro markets with respect to individual growth trends, prospects, and contribution to the total market
• Provide detailed information regarding key factors influencing the growth of the market (drivers, restraints, opportunities, and winning imperatives)
• Forecast the size of the market segments with respect to four main geographies (along with countries), namely North America, Europe, Asia Pacific, and Rest of the World
• Analyze opportunities in the market for stakeholders and detail the competitive landscape for market players
• Strategically profile the key players operating in this market and comprehensively analyze their market ranking and core competency
• Track and analyze competitive developments such as joint ventures, mergers and acquisitions, product launches, and research and developments activities in the mixed reality market
• Map the competitive intelligence based on the company profile, strategy of key players, and game-changing developments—such as product development, collaboration, and acquisition

Most of the large players in the reality market have invested in the mixed reality technology. For instance in January 2015, the Microsoft Corporation (U.S.) announced the launch of its mixed reality prototype product named HoloLens. The device features a see-through, holographic display and advanced sensors that map the physical environment. Moreover, other players such as Atheer, Inc. (U.S.), Meta Company (U.S.), Daqri LLC (U.S.), and Magic Leap, Inc. (U.S.) have developed prototypes to cater to various industrial and enterprise related needs.

This report provides a detailed analysis of the overall mixed reality market and its segmentation done on the basis of application and geography.

The objective of the research study was to analyze the market trends for each of the industries, the growth rates of the various applications (industrial, aerospace & defense, medical, architecture, consumer, and others as well as the demand comparison of these industries.

Apart from the market segmentation, the report also covers the market’s value chain with a detailed process flow diagram, and the market dynamics such as the drivers, restraints, and opportunities pertaining to the overall mixed reality market.

https://www.marketsandmarkets.com/Market-Reports/mixed-reality-market-1906101.html

 

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M&M’s flagship competitive intelligence and market research platform, "RT" connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets. The new included chapters on Methodology and Benchmarking presented with high quality analytical infographics in our reports gives complete visibility of how the numbers have been arrived and defend the accuracy of the numbers. 

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Mixed Reality Market is booming worldwide: worth 453.4 Million USD by 2020

The mixed reality technology combines the virtual world of computer generated imagery with the real-world environment. It offers more realism than conventional virtual reality and enables the user to interact with designs in real-time. It offers digital prototypes with real-world environments to validate the design assumptions and/or identify potential concerns. The mixed reality systems also help incorporate the required designs faster, reduce prototype iterations, and enable companies to get their products to reach the market sooner.

The global mixed reality market is estimated to be valued at USD 453.4 Million by 2020, at a CAGR of 75.2% between 2016 and 2020.

Download PDF Brochure: http://www.marketsandmarkets.com/pdfdownload.asp?id=1906101

Browse 69 tables and 61 figures spread through 143 Pages and in-depth TOC on "Mixed Reality Market - Global Forecast to 2020"
http://www.marketsandmarkets.com/Market-Reports/mixed-reality-market-1906101.html
Factors such as rising internet connectivity and technological advancements in hardware and software components for reality technologies are driving the mixed reality market, whereas power consumption and image latency may act as a restraint to the growth of the market. This report profiles some of the major companies involved in the market such as Atheer, Inc. (U.S.), Canon Inc. (Japan), Daqri LLC (U.S.), Eon Reality Inc. (U.S.), Layar B.V. (The Netherlands), Magic Leap, Inc. (U.S.), Meta Company (U.S.), Microsoft Corporation (U.S.), Seiko Epson Corporation (Japan), and Sulon Technologies (Canada) among others.
The mixed reality market has been segmented based on component, device, application, and geography. In terms of component, the said market has been segmented into hardware and software. The device market of mixed reality is broadly classified into two segments, namely, head-mounted display device (wired) and head-mounted display device (wireless).
In terms of application, the market has been segmented into industrial, aerospace & defense, medical, architecture, consumer, and other categories. The studied market has been segmented based on geography into North America, Europe, Asia-Pacific, and the Rest of the World. The North American mixed reality market is projected to witness the highest growth during the forecast period due to the adoption of this technology in multiple applications.
This report also describes the drivers, restraints, opportunities, and challenges pertaining to the mixed reality market, besides analysing the current market scenario and forecasting the market till 2020. Furthermore, the report comprises the analysis of market dynamics during the forecast period, and the current competitive scenario along with the key market players. The report also includes the detailed profiles of the major players in the market along with their growth strategies.
About MarketsandMarkets
MarketsandMarkets is world’s No. 2 firm in terms of annually published premium market research reports. Serving 1700 global fortune enterprises with more than 1200 premium studies in a year, M&M is catering to multitude of clients across 8 different industrial verticals. We specialize in consulting assignments and business research across high growth markets, cutting edge technologies and newer applications. Our 850 fulltime analyst and SMEs at MarketsandMarkets are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors.
M&M’s flagship competitive intelligence and market research platform, "RT" connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets. The new included chapters on Methodology and Benchmarking presented with high quality analytical infographics in our reports gives complete visibility of how the numbers have been arrived and defend the accuracy of the numbers.
We at MarketsandMarkets are inspired to help our clients grow by providing apt business insight with our huge market intelligence repository.
Contact:
Mr. Rohan
Markets and Markets
UNIT no 802, Tower no. 7, SEZ
Magarpatta city, Hadapsar
Pune, Maharashtra 411013, India
1-888-600-6441
Email: sales@marketsandmarkets.com