Monday 18 November 2019

AR HMD to lead the head-mounted display market during the forecast period

The head mounted display market is expected to be valued at USD 25.01 billion by 2022, growing at a CAGR of 38.8% between 2017 and 2022. The growth of this market can be attributed to the increasing demand for lightweight HMDs, adoption of AR and VR technologies owing to technological advancements, and increasing investments by major players. This report segments the HMD market based on HMD type, component, connectivity, product type, application, technology, and region. Display plays a vital role in HMD devices.

AR HMD to lead the head-mounted display market during the forecast period

The HMD market based on technology has been segmented into augmented reality and virtual reality. AR HMD is expected to grow at a highest CAGR during the forecast period. Increasing importance of AR HMDs or smart glasses in the enterprise and industry application is expected to drive the market. AR headsets can provide employees with a host of tools, such as training videos, visualized data, and multiple desktops for performing various activities. Moreover, AR can be used to teach complex maintenance procedures for factory equipment overlaying animation-based instructions and reference materials directly onto the physical gear

APAC is expected to hold the largest share of the HMD market during the forecast period. Increasing adoption of AR and VR technologies in China, Japan, Australia, and India is one of the reasons behind the growth of the HMD market in APAC.

The head-mounted display market in APAC is expected to grow at a high rate in various applications, such as medical, commercial, and consumer—especially in India and China. The increasing number of players in this region will add up to the growth of the market in the region. The fast-growing consumer electronics market in APAC is expected to create ample opportunities for HMDs in this region. Growth of the VR market in APAC also opens the door for HMD players. The Chinese VR market has seen huge investments, partnerships, and new ventures—wherein both local and international players have capabilities for low-cost and mass-scale manufacturing
Lack of standardization for HMD design and limited battery life are restraining the growth of the head-mounted display market.

Major players in this market, such as Samsung Electronics Co., Ltd. (South Korea), Sony Corporation (Japan), HTC Corporation (Taiwan), Oculus VR, LLC (US), and Microsoft Corporation (US), have adopted growth strategies to expand their customer base and enhance their product portfolio.

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