Contextual Advertising Market based on type, deployment, industry, and geography - Global Forecast to 2023

The contextual advertising market was valued at USD 106.49 billion in 2017 and is expected to be worth USD 297.68 billion by 2023, at a CAGR of 18.80% during the forecast period. The base year considered for this report is 2017, and the forecast period considered is between 2018 and 2023.

Scope of the Report:

The contextual advertising market has been covered in detail in this report. To provide a holistic picture, the current market demand and forecasts have also been included in the report. The market, in this report, has been segmented as follows:

Contextual Advertising Market, by Type:

• Activity-based Advertising
• Location-based Advertising
• Others

Contextual Advertising Market, by Deployment:

• Mobile Devices
• Desktops
• Digital Billboards

Contextual Advertising Market, by Industry:

• Consumer Goods, Retail, and Restaurants
• Telecom and IT
• Banking, Financial Services, and Insurance (BFSI)
• Media and Entertainment
• Travel, Transportation, and Automobile
• Healthcare
• Academia and Government
• Others

Contextual Advertising Market, by Geography:

• North America
• Europe
• APAC
• RoW

North America to hold the largest share of the contextual advertising market in 2018

North America holds the largest share of the contextual advertising market. This can be attributed to the presence of key players such as Google (US), Facebook (US), and Microsoft (US) in the region. In North America, there is a large number of social media and smartphone users, and the spending on advertisements is exceptionally high compared with other regions. In addition, penetration of mobile devices is high in the US, followed by Canada; this provides marketers a stronger channel to target potential customers.

Some of the major players in the contextual advertising market are Google (US), Media.net (Dubai), Facebook (US), Microsoft (US), Amazon.com (US), AOL (Austria), Yahoo (US), Twitter (US), IAC (US), and Amobee (US).

Contact:
Mr. Shelly Singh
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