According to the new market research report on the "Smart Display Market with COVID-19 Impact Analysis, by Smart Home Display (Voice-controlled, Smart Appliance), Smart Display Mirror, Smart Signage (Retail & Hospitality Facilities, Sports & Entertainment Venues), Geography - Global Forecast to 2025", The global smart display market size was valued at USD 1.1 billion in 2020 and is projected to reach USD 6.1 billion by 2025. It is expected to grow at a CAGR of 41.0% during the forecast period. High demand for smart mirrors from the automotive industry, new and innovative features offered by smart mirrors, an increasing number of internet users and growing adoption of smart devices according to consumer preferences, surging demand for AI-powered and IoT-enabled smart home appliances, increasing trend of context-aware signage, and growing adoption of smart signage in retail sector are the key driving factors for the smart display market.
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Driver: Surging demand for AI-powered and IoT-enabled smart home appliances
The advent of high-speed internet broadband, Wi-Fi, and Bluetooth has broadened the use of smart appliances worldwide. Several companies have seen the potential of the successful adoption of smart home technologies. Hence, they have developed smart devices enabling home automation. The increased penetration of smartphones has facilitated the use of smart home devices with the push of a button. Further, with the growth in the number of smartphone users worldwide, the smart home market is expected to witness a major boost during the forecast period. AI-powered smart displays can lead to tremendous investment due to their applications in smart homes for controlling lights, fans, security cameras, TV, and so on. After the success of practical applications of AI in Google Assistant and Amazon Alexa, it is expected to become useful as manufacturers have started designing new integrated techniques to control various gadgets with voice commands. AI assistants will become predominant in devices in the coming years, and this will drive the technology vendors to be relevant in the market.
Restraint: High risks of theft and breach of customer data
Presently, data theft is one of the global risks faced by several sectors, such as the online and offline retail industry, banks, and governments. Smart mirrors are capable of tracking the personal data of users. In the retail industry, these mirrors can track each item taken to the dressing room and keep track of shoppers’ experiences. An item that is frequently carried by the customers to the fitting rooms for trial but does not make to the point of sale could mean that the look is popular among customers, but the fit is not appropriate to them. The tracking function of smart mirrors is not just restricted to clothing activities around dressing rooms; these mirrors also access other customer information, including their entire purchase history, preferences, and interactions with previous sales associates, along with hundreds of other data points. This personal information is at the risk of being transmitted to unintended receivers, which might eventually cause a security breach. Organizations must be able to detect rogue devices trying to interact with their IT infrastructure. The misuse of personal data is a major threat in this data-driven age, where several connected devices use cloud-based software. The impact of this restraint is presently moderate and would remain the same in the coming years.
North America to hold major share of the smart display market during the forecast period.
North American countries, such as the US, Canada, and Mexico, are receptive to products enabled with advanced technologies. The penetration of smart displays is high in the US, owing to the presence of early adopters and key smart display providers in the country. The willingness of customers to accept and use new technologies has also encouraged manufacturers in the region to develop new and advanced products. Key players such as Amazon, Google, and Facebook offering smart displays are based in the US; thus, most of the products are launched and shipped first in the region. Companies offering smart displays in the region are highly competitive and are continuously investing in developing technologically advanced products to retain their position in the smart device market. Additionally, the penetration of smart devices in the region is also fueling the demand for smart displays.
A few of the key players in the smart display market are Amazon (US), Samsung Electronics (South Korea), Alphabet (Google) (US), Apple (US), LG Electronics (South Korea), NEC Corporation (Japan), Panasonic Corporation (Japan), Leyard Optoelectronic (Planar) (China), Sony (Japan), Facebook (US), Magna International (Canada), and Gentex (US).
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