The report "Embedded Display Market with COVID-19 Impact Analysis by Technology (LCD, LED, OLED, and Others), Type, Device, Application (Automobile Displays, Fitness Devices and Wearables, Home Automation and HVAC Systems), Region - Global Forecast to 2025", will grow to USD 24.4 billion by 2025 (forecast year) from USD 17.7 in 2020 (estimated year), at a CAGR of 6.9% between 2020 to 2025. The key drivers fueling the growth of this market include the advancements in embedded display interface technologies and accelerated adoption of automation in different industries owing to COVID-19. Moreover, the increased demand for interactive displays and digital signage across the globe play a key role in driving the growth of the embedded display market.
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Driver: Accelerated adoption of automation in different industries owing to COVID-19
Automated embedded devices equipped with displays are increasingly being used in various applications owing to their functionalities, as well as benefits offered by them. The adoption of software-assisted hardware devices has led to the increasing demand for automated embedded devices, which use graphical user interfaces (GUI) and user-friendly operating systems, mostly real-time operating system (RTOS). Moreover, the automation of manufacturing facilities in the automotive and several other industries has led to the increased adoption of human-machine interfaces (HMI) and automatic industrial control systems. This, in turn, has contributed to the increased demand for embedded devices equipped with displays.
Restraint: Deployment of widescreen displays
Widescreen displays have been considered for use in several sectors, ranging from retail to entertainment, education, medical, and commercial, in the past few years. The key advantage of using widescreen displays is that they help in achieving a wider range of viewership than the small display screens. The increased adoption of interactive projectors in the education sector and the lower costs of these projectors than interactive whiteboards are expected to drive the growth of the projectors market globally. All these developments make projectors a cost-effective alternate to the high-definition video wall displays.
The increase in consumer demand for electric, hybrid, and semi-autonomous vehicles to drive demand for automobile displays
The automobile displays segment of embedded display market, by application, is expected to account for largest market share in 2025. The increase in consumer demand for electric, hybrid, and semi-autonomous vehicles is expected to have a positive impact on the growth of the market for automobile embedded displays. Several automobile manufacturers are making efforts to offer an intuitive driving experience to users and incorporate digital automotive connectivity capabilities into their vehicles. This is expected to propel the demand for automobile displays used in digital instrument clusters, central stack systems, HUD, navigation systems, and rear-seat entertainment screens.
North America is projected to hold largest share of embedded display market in 2025
North America is expected to hold the largest share of the embedded display market in 2025. The rise in demand for automation of manufacturing and assembling, as well as supply chain operations in various industries, is expected to fuel the adoption of smart systems equipped with embedded displays in different applications. The growth of the embedded display market in North America can also be attributed to the rising demand for smart homes and smart buildings leading to the development of smart cities in the region. Various initiatives undertaken by governments of different countries of the region have further accelerated the development of smart cities in North America. These developments are further expected to drive the demand for home automation devices. All these developments would spur the market growth of embedded displays in North America.
Avnet, Inc., Ansys, Emerging Display Technologies (EDT), Winstar Display, Alita, Green Hills Software (GHS), Microsoft, Planar Systems, Intel, and Anders Electronics are the key players in the global embedded display market. These players are increasingly undertaking strategies such as product launches and development, expansions, partnerships, collaborations, and acquisitions to increase their market share.
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