Enterprise application to play important role for Head-Mounted Display (HMD) Market

According to the market research report on the "Head-Mounted Display Market by Technology (AR, VR), Application (Consumer, Commercial, Enterprise & Industry, Engineering & Design, Military, Medical), Product (Head Mounted, Eyewear), Component, Connectivity, and Geography – Global Forecast to 2025", the market was valued is expected to reach USD 32.0 billion by 2025, at a CAGR of 36% between 2017 and 2025. The increasing adoption of AR and VR technologies and availability of low-cost HMDs are the major drivers for the HMD market.

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Enterprise application to play important role for HMD Market

The head-mounted display market, on the basis of application, has been segmented into consumer; commercial; enterprise and industry; engineering and design; military, defense, and aerospace; medical; education; and others. Market for enterprise application is expected to grow at a significant rate. The use of AR headsets is rising in training, logistics and warehouse, manufacturing, assembling, education, and many other applications, which boosts the market for AR headsets. For example, AR headsets are being used in the logistics application to provide a quick access to information anytime and anywhere. In addition, the AR headset can reduce the amount of time required to train new employees. In HMD, the flexibility obtained by augmented reality technology makes it a leader for the enterprise and industry application

“APAC expected to hold major share of HMD market between 2017 and 2025”

APAC is expected to hold the largest share of the HMD market during the forecast period. Government support and initiatives to grow AR-VR industry, growing number of start-up HMD players and increasing presence of international players in APAC, rising adoption of low cost HMDs are some of the factors that drive the growth of market. The Chinese VR market has seen huge investments, partnerships, and new ventures—wherein both local and international players have capabilities for low-cost and mass-scale manufacturing. APAC is home to many leading companies such as HTC Corporation (Taiwan), Sony Corporation (Japan), Lenovo Group Ltd. (China), Acer Inc. (Taiwan), Xiaomi, Inc. (China), and LG Electronics Inc. (South Korea).  

Major players in the HMD market are Samsung Electronics Co., Ltd. (South Korea), Sony Corporation (Japan), HTC Corporation (Taiwan), Oculus VR, LLC (US), Microsoft Corporation (US), BAE Systems, Inc. (US), Seiko Epson Corporation (Japan), Google Inc. (US), Kopin Corporation (US), Osterhout Design Group (US), Recon Instruments, Inc. (Canada), Rockwell Collins, Inc. (US), Sensics, Inc. (US), Thales Visionix, Inc. (US), and Vuzix Corporation (US). It also includes start-up companies such as Avegant Corporation (US), Beijing ANTVR Technology Co., Ltd. (China), FOVE, Inc. (US), Magic Leap, Inc. (US), and Shoogee GmbH & Co. KG (Germany).

Samsung Electronics (South Korea) is the leading player in the HMD market. The company enhances its business by investing heavily in product launches. The company has strategic alliances, partnerships, and collaborations all over the globe, strengthening its presence in the markets. The company launched Gear VR headset in its virtual reality product portfolio in collaboration with Oculus VR, LLC (US). Samsung Gear VR is designed to work with Samsung’s flagship smartphones. Samsung has a number of R&D centers strategically spread across the globe. Presently, the company is focusing on augmented reality applications for its smartphones. In addition, it provides wearables with augmented and virtual reality experiences. It focuses on product innovations and technological advancements to increase its share in booming markets such as virtual reality and augmented reality.

  

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