According to MarketsandMarkets, the artificial
intelligence (AI) in marketing market is expected to be valued at USD
6.46 Billion in 2018 and is likely to reach USD 40.09 Billion by 2025,
at a CAGR of 29.79% between 2018 and 2025. Growth in the adoption of
customer-centric marketing strategies, increase in demand for virtual
assistants, and increased use of social media for advertising are the
major factors driving the demand for AI-based marketing and sales
solutions.
Several businesses have already moved part of their
operations to the cloud, which has encouraged vendors to develop
cloud-based solutions. Migrating to the cloud has benefits such as
enhanced flexibility, control, and scalability. Cloud deployment
significantly reduces the capital investment required to implement
AI-based solutions for marketing and sales; this is one of the major
reasons for the increased demand for cloud-based solutions from most
enterprises.
North America to hold major share of AI in marketing market in 2018
North America is expected to account for the largest
share of the overall AI in marketing market in 2018. North America is
the largest contributor to the adoption and implementation of AI in
marketing. The region, including the US and Canada, has shown increased
investments in the market, and several vendors have evolved to cater to
the rapidly growing market. Considerable growth is expected in the
region during the forecast period owing to the growing adoption of AI
among physically present retail stores, as well as the ongoing research
and pilot projects by North American companies.
Companies covered in the AI in marketing market
report are NVIDIA (US), Intel (US), IBM (US), Micron (US), Samsung
Electronics (Korea), Xilinx (US), Amazon (US), Alphabet (US), Facebook
(US), Microsoft (US), Salesforce(US), Baidu (China), Sentient
Technologies (US), Albert Technologies (Israel), and Oculus360 (US).
Some of the other key companies included in the report are Twitter (US),
Oracle (US), InsideSales (US), Persado (US), Mariana (US), Drawbridge
(US), Narrative Science (US), Appier (US), GumGum (US), and Zensed
(Sweden).
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