Looking at the Future of Mobile Augmented Reality !! Growth will be Huge !!

Mobile augmented reality technology allows users to overlay digital content with physical objects in real-time and environment with handheld devices and augmented reality apps. The use of 3D cameras for visualization and 3D rendering with device cameras is majorly driving this market. Augmented reality application developers and mobile manufacturers focus on the market dynamics to provide less expensive, highly accurate, and fast mobile augmented reality devices & software applications.

The mobile augmented reality market is expected to be worth USD 79.77 Billion by 2022, at a CAGR of 69.85% between 2016 and 2022. It has a large application in the commercial vertical. Mobile augmented reality is one of the emerging technologies to view virtual information or content in a real-world environment using handheld devices.

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The key players in the ecosystem of the mobile augmented reality market profiled in this report are Google Inc. (U.S.), Qualcomm Inc. (U.S.), Samsung Electronics Co. Ltd. (South Korea), Microsoft Corporation (U.S.), Infinity Augmented Reality Inc. (Israel), Blippar.com Limited (U.K.), DAQRI LLC (U.S.), Wikitude GmbH (Austria), Metaio GmbH (Germany), Catchoom Technologies (Spain), Aurasma (U.K.), and Atheer Inc. (U.S.).

Players have implemented different strategies to maintain their position in this market and ensure their long-term growth and profitability. New product development as a strategy was adopted by many players to increase their product portfolio and cater to diverse application areas. Strategies such as acquisitions, mergers, agreements and others help companies increase their market share, expand their geographic presence across the globe, and gain recognition in the mobile augmented reality market. 

The consumer vertical includes gaming and entertainment applications. There are AR gaming applications for smartphones and game consoles in which players have access to create virtual objects and characters and can link those digital objects to defined locations in the real world. Therefore, the mobile augmented reality technology enhances the gaming experience with 3D view.

The market for the industrial vertical is expected to grow at a high rate since augmented reality apps and handheld devices are used in architecture and building design for a 3D view of the construction plan which helps reduce errors in the final design.

The mobile augmented reality market in APAC is expected to grow at the highest CAGR between 2016 and 2022. The reason for this growth is adoption of new technologies, economic growth, and increasing use of smartphones and other gadgets. The rapid increase in technological innovations and advanced communication systems are driving the demand for mobile augmented reality apps in China, Japan, India, and South Korea. Most of the developments in smartphones and tablets market are expected in China. Therefore, the market in APAC is expected to grow rapidly during the forecast period.

This research report categorizes the global mobile augmented reality market based on component, application, vertical, and geography. This report describes the drivers, restraints, opportunities, and challenges for the growth of the mobile augmented reality market. The Porter’s five forces analysis has been included in the report with a description of each of its forces and their respective impact on the mobile augmented reality market.

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