Case Study of Geographic Information System (GIS) Market Players !!

Geographic information system (GIS) is a structured collection of hardware, software, and geographic data. GIS is designed to capture, store, analyze, and display all forms of geospatial data. GIS is widely used in construction, transportation, and utilities. However, the integration of geospatial solutions with various technologies has broadened the application areas of GIS. The overall analysis of the market consists of evaluating various components, function, end user, and geography. On the basis of component, the market is categorized into hardware and software. Hardware has been further subsegmented into total stations, GIS data collectors, GNSS/GPS antennas, LIDAR, and imaging sensors. Further, on the basis of function, the market is segmented into mapping, surveying, telematics and navigation, and location-based services.

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The market is expected to be worth USD 10.12 billion by 2023, growing at a CAGR of 9.6% between 2017 and 2023. The market is mainly led by software component. The market is highly competitive with the presence of several big and small market players. Product launches and developments, partnerships, agreements, contracts, collaborations, and acquisitions are some of the major strategies adopted by the players to grow in the GIS market.

As of 2016, Environmental Systems Research Institute, Inc. (Esri) (US), Hexagon AB (Sweden), General Electric Co. (US), Pitney Bowes Inc. (US),  and Autodesk, Inc. (US) were the major players in the software market. These companies operate globally and provide comprehensive software and services. They rely on their R&D capabilities and product innovations to gain more market share.

Environmental Systems Research Institute, Inc. (Esri) (US) ranked first in the GIS software market in 2016. The company has a diversified portfolio of GIS software and Geodata services. The core strengths of the company include comprehensive offerings, strong financial performance, global strategic alliances, and a strong customer base. 

The company primarily focuses on product launches and developments to offer technically advanced solutions to its customers. It has launched several new products in FY2016, with a focus on product enhancement and on the development of advanced geospatial technologies. The company operates as a core GIS solution provider, catering to a number of industries. In addition, it focuses on inorganic growth strategies to develop its capabilities to serve the distinct markets worldwide efficiently. For instance, in 2017, Esri partnered with Leica Geosystems AG (Switzerland) to provide state and federal government with GIS and global positioning system (GPS) technologies for real-time data collection.

Hexagon AB ranked second in the software market in 2016. The company offers a diversified range of geographic information software for surveying, construction, public safety, natural resources, transport and public service, and defense industries. Intergraph Corp. (US), a wholly-owned subsidiary of Hexagon offers software and services in the GIS market. Owing to its technological innovative capability, the company can offer diversified and innovative products for major industries, thereby driving the competitiveness in the market. 

The company invested USD 390 million in R&D to develop and launch innovative geospatial technology for new products and strengthen its position in the market. For instance, in 2016, the company launched M.App Enterprise that enables organizations to provide and share their own information services to address their location-based challenges.

Major players involved in the software market include Autodesk, Inc. (US), Bentley System, Incorporated (US), Environmental Systems Research Institute, Inc. (Esri) (US), General Electric Co. (US), Hexagon AB (Sweden), Pitney Bowes Inc. (US), Topcon Corporation (Japan), and Trimble Inc. (US).

The hardware market was dominated by key players such as Hexagon AB (Sweden), Trimble Inc. (US), Topcon Corporation (Japan), Hi-Target Surveying Instrument Co., Ltd. (China), and Beijing Unistrong Science & Technology Co., Ltd. (China).

The other players in this market include Blue Marble Geographics (US), Caliper Corporation (US), Computer Aided Development Corporation Ltd. (Cadcorp) (UK), Geosoft Inc. (Canada), Handheld Group (Sweden), Harris Corporation (US), Hi-Target Surveying Instrument Co. Ltd. (China), MacDonald, Dettwiler and Associates Ltd. (Canada),  PASCO CORPORATION (Japan), and SuperMap Software Co., Ltd. (China).

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