The report "Mobile Augmented Reality Market with COVID-19 Impact Analysis by Device Type (Smartphones, Tablets, PDAs), Offering (Software, Services), Application (Consumer, Healthcare, Enterprise, Commercial), and Region - Global Forecast to 2025", is projected to grow from USD 7.6 billion in 2020 to USD 29.5 billion by 2025; it is expected to grow at a CAGR of 31.1% from 2020 to 2025. Surge in adoption of AR technology by travel & tourism and education sector, increase in online gaming activities during COVID-19 pandemic, and rise in demand for mobile AR from retail sector to enhance consumers shopping experience are the key factors driving the market growth.
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The e-commerce & marketing sector in the mobile augmentd reality market is projected to grow at a high CAGR from 2020 to 2025
E-commerce and marketing sector is thriving, which can be attributed to the advantages it provides to buyers and sellers. With the help of AR, a buyer can compare products by superimposing virtual images in the real world using a smartphone or tablet camera. This not only helps a buyer to make effective decisions but is also convenient for a seller. The enhanced buying experience is beneficial for the entire retail sector.
APAC is expected to lead the mobile augmentd reality market and is projected to grow at the highest CAGR from 2020 to 2025.
The presence of multiple manufacturers and vendors for AR technology-based products in Japan and China has boosted the MAR market growth in the region in recent years. The growing consumer and commercial applications in Japan, India, and China are expected to witness lots of investments in new technological developments. The use of AR has grown in commercial and consumer applications in the APAC region owing to the easy availability of AR technology in the region. The use of AR technology through smartphones and tablets has helped the market in the region to grow at a faster pace. The APAC region would witness the highest growth rate in the global MAR market in the coming years.
This report categorizes the mobile augmented reality market based on type, offering, device type, application, and geography.
Mobile Augmented Reality Market, by Type:
- Marker-based (Passive Marker, Active Marker)
- Markerless (Model-based, Image Processing-based)
- Anchor-based
Mobile Augmented Reality Market, by Offering:
- MAR Software (AR application platforms, AR SDKs )
- MAR Services (AR Design & Development, Deployment & Support Services)
- Impact of COVID-19 on offering
Mobile Augmented Reality Market, by Device Type:
- Smartphones
- Tablets
- Personal Digital Assistants (PDAs)/Handheld Gaming Consoles
- Other Devices (Smartglasses, Wearables)
- Impact of COVID-19 on device types
Mobile Augmented Reality Market, by Application:
- Consumer (Gaming, Sports & Entertainment)
- Aerospace & Defense
- Healthcare
- Commercial (Tourism & Sight-seeing, E-learning, E-commerce & Marketing)
- Enterprise (Manufacturing)
- Others (Architecture & Building Design, Geospatial Mining)
- Impact of COVID-19 on various applications
Mobile Augmented Reality Market, by Geography:
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- France
- UK
- Rest of Europe
- APAC
- China
- Japan
- South Korea
- India
- Rest of APAC
- RoW
- Middle East & Africa
- South America
- Impact of COVID-19 on various regions
Major vendors in the mobile augmented reality market include Google (US), PTC (US), Apple (US), Wikitude (Austria), Samsung Electronics (South Korea), Blippar (UK), MAXST (South Korea), Magic Leap, (US), Upskill (US), and Atheer (US). Apart from these, Talespin (US), Scanta (US), Craftars (Romania), Appentus Technologies (India), and BidOn Games Studio (Ukraine) are among a few emerging companies in the mobile augmented reality market.
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