According to the new market research report on the "Smart Display Market with COVID-19 Impact Analysis, by Smart Home Display (Voice-controlled, Smart Appliance), Smart Display Mirror, Smart Signage (Retail & Hospitality Facilities, Sports & Entertainment Venues), Geography - Global Forecast to 2025", The global smart display market size was valued at USD 1.1 billion in 2020 and is projected to reach USD 6.1 billion by 2025. It is expected to grow at a CAGR of 41.0% during the forecast period. High demand for smart mirrors from the automotive industry, new and innovative features offered by smart mirrors, an increasing number of internet users and growing adoption of smart devices according to consumer preferences, surging demand for AI-powered and IoT-enabled smart home appliances, increasing trend of context-aware signage, and growing adoption of smart signage in retail sector are the key driving factors for the smart display market.
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Opportunity: Increasing number of smart stores worldwide
Increasing purchasing power and basket size of consumers is the backbone of the growing retail industry; shopping malls and retail spaces are growing at a significant rate across the world, thereby contributing to the surging demand for smart signage solutions to grab the attention of passersby and encourage them to enter the store. Thus, these smart stores are keen on increasing brand awareness through programmatic advertising. Additionally, smart signages can become a part of the payment process. Instead of waiting in line at a checkout, customers can pay at a sign using their mobile device. Smart stores are known for offering personalized and enhanced experiences to customers. Currently, several retailers such as Walmart, Alibaba, Amazon, and Carrefour have adopted various smart retail solutions and technologies, including smart signage, to set up smart stores across the world. Retailers worldwide have adopted strategies of expansions and collaborations to establish an increased number of smart and cashier-less stores worldwide.
Challenge: Risk of device malfunctioning
Smart home systems are majorly dependent on device interconnectivity standards, communication protocols, and network technologies. The operations of smart home products depend on the interoperability of all the devices. The smart home ecosystem includes the hardware, software, and service segments. For the efficient and reliable functioning of every single product, the smooth and collective operation of all the 3 segments is essential. The malfunctioning or disconnection of any of these may lead to several complications for users in terms of cost and technical complexities. It is, therefore, a major challenge for smart home solution providers to eliminate the risks of device malfunctioning and ensure their smooth functioning. However, smart home device manufactures are signing collaboration or partnership agreements with software and connectivity technology providers to design innovative offerings specific to the market, which could help them overcome the challenge of interoperability, thereby reducing the chances of device malfunctioning.
North America to hold major share of the smart display market during the forecast period.
North American countries, such as the US, Canada, and Mexico, are receptive to products enabled with advanced technologies. The penetration of smart displays is high in the US, owing to the presence of early adopters and key smart display providers in the country. The willingness of customers to accept and use new technologies has also encouraged manufacturers in the region to develop new and advanced products. Key players such as Amazon, Google, and Facebook offering smart displays are based in the US; thus, most of the products are launched and shipped first in the region. Companies offering smart displays in the region are highly competitive and are continuously investing in developing technologically advanced products to retain their position in the smart device market. Additionally, the penetration of smart devices in the region is also fueling the demand for smart displays.
A few of the key players in the smart display market are Amazon (US), Samsung Electronics (South Korea), Alphabet (Google) (US), Apple (US), LG Electronics (South Korea), NEC Corporation (Japan), Panasonic Corporation (Japan), Leyard Optoelectronic (Planar) (China), Sony (Japan), Facebook (US), Magna International (Canada), and Gentex (US).
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