The report "Embedded Display Market with COVID-19 Impact Analysis by Technology (LCD, LED, OLED, and Others), Type, Device, Application (Automobile Displays, Fitness Devices and Wearables, Home Automation and HVAC Systems), Region - Global Forecast to 2025", will grow to USD 24.4 billion by 2025 (forecast year) from USD 17.7 in 2020 (estimated year), at a CAGR of 6.9% between 2020 to 2025. The key drivers fueling the growth of this market include the advancements in embedded display interface technologies and accelerated adoption of automation in different industries owing to COVID-19. Moreover, the increased demand for interactive displays and digital signage across the globe play a key role in driving the growth of the embedded display market.
COVID-19 Impact on the Global Embedded Display Market
The embedded display market includes key companies such as Ansys, Avnet, Inc., Winstar Display, Green Hills Software (GHS), Intel, Planar Systems, Altia, Anders Electronics, Emerging Display Technologies (EDT), and Microsoft. These suppliers have their manufacturing facilities and offices spread across various countries across Asia Pacific, Europe, North America, South America, and RoW. The display solutions offered by these companies are used by several industries for various applications. COVID-19 not only impacted the operations of the various embedded display companies, but also affected the businesses of their partners and distributers. The slowing demand for home appliances and home automation devices due to lockdown measures had a global impact on the market. The continuous fall in the global demand and export shipments for automotive vehicles is also expected to negatively impact the automobile displays market and eventually, slow down the demand for embedded display.
LED segment is expected to witness the second largest market growth during the forecast period
LED is expected to have the second largest market growth during the forecast period, by technology type. LED displays have been used as an alternative of LCD in various applications over the past years. These displays offer high pixel-pitch, enhanced efficiency, high brightness, excellent light intensity, enhanced power-efficiency, long lifespan, high scalability, negligible burn-in susceptibility, etc. The development of microLED or mLED is expected to drive the growth of this segment of the market in coming years. MicroLED displays offer faster response time, higher contrast, and more energy efficiency than LCD. This is expected to lead to their increased adoption in wearables, as well as in the automotive, retail, healthcare, and consumer electronics sectors.
Fixed devices to account for largest market share of embedded display in 2025
Fixed devices are expected to be the largest market for embedded displays by value and volume in 2025, by device. These devices have short time-to-market, offer ease of integration, are affordable, provide high scalability, have long product life, are safe and secure, offer wide operating temperatures, provide improved connectivity, and have better contrast and pixel resolution than portable embedded display devices. The integration of several multi-touch display screens with large-screen fixed display systems is expected to contribute to the growth of the fixed devices segment of the embedded display market in coming years.
Automobile displays segment is expected to witness largest market share in 2020
The automobile displays segment is expected to register largest market share in 2020, by application. TThe continuously increasing demand for advanced technologies from consumers that enhance their driving experience and ensure their safety has led to the adoption of ADAS and in-vehicle navigation and safety systems. These include collision avoidance systems, night-viewing systems, and backup cameras. All these systems require embedded displays for indicating their various operating modes. Developments related to in-plane switching technology have led to the adoption of displays, which offer wide viewing angles, in automobiles. A number of future luxurious vehicles being developed are expected to feature multi-display cockpit systems equipped with OLED and QLED displays to stream media, carry out vehicle diagnostics, and offer real-time information. These developments are expected to drive the growth of the embedded display market for automobile displays.
North America is projected to hold largest share of embedded display market in 2025
North America is expected to hold the largest share of the embedded display market in 2025. The rise in demand for automation of manufacturing and assembling, as well as supply chain operations in various industries, is expected to fuel the adoption of smart systems equipped with embedded displays in different applications. The growth of the embedded display market in North America can also be attributed to the rising demand for smart homes and smart buildings leading to the development of smart cities in the region. Various initiatives undertaken by governments of different countries of the region have further accelerated the development of smart cities in North America. These developments are further expected to drive the demand for home automation devices. All these developments would spur the market growth of embedded displays in North America.
Avnet, Inc., Ansys, Emerging Display Technologies (EDT), Winstar Display, Alita, Green Hills Software (GHS), Microsoft, Planar Systems, Intel, and Anders Electronics are the key players in the global embedded display market. These players are increasingly undertaking strategies such as product launches and development, expansions, partnerships, collaborations, and acquisitions to increase their market share.
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