The contextual advertising market was valued at USD 106.49 billion in
2017 and is expected to be worth USD 297.68 billion by 2023, at a CAGR
of 18.80% during the forecast period. The base year considered for this
report is 2017, and the forecast period considered is between 2018 and
2023.
Contact:
Mr. Shelly Sinhg
MarketsandMarkets™ INC.
630 Dundee Road
Suite 430
Northbrook, IL 60062
USA : 1-888-600-6441
The key players operating in the contextual
advertising market are Google (US), Media.net (Dubai), Facebook (US),
Microsoft (US), Amazon.com (US), AOL (Austria), Yahoo (US), Twitter
(US), IAC (US), and Amobee (US), among others.
Market for mobile devices to grow at a high CAGR during the forecast period
The contextual advertising market for mobile devices
is expected to grow at a high rate during the forecast period. Mobile
devices are likely to dominate the contextual advertising market
throughout the forecast period as mobile advertising has become one of
the major frontiers through which customers can be attracted to any
specific brand, product, or service. In addition, advertisers can target
individuals depending on their interests and browsing history and
customize their advertisements accordingly.
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Activity-based advertising to lead the overall contextual advertising market
Activity-based advertising is a type of contextual
advertising that is done based on users’ browsing history and cookies.
The largest market share of activity-based advertising can be attributed
to the growing number of internet users. The demand for display
advertising is increasing as it is the era of social media and
predictive and customer behavioral analytics. If internet users search
or read something on the World Wide Web, their mobile/PC screens would
start displaying advertisements according to their interests or
previously accessed browsing information.
North America to hold the largest share of the contextual advertising market in 2018
North America holds the largest share of the
contextual advertising market. This can be attributed to the presence of
key players such as Google (US), Facebook (US), and Microsoft (US) in
the region. In North America, there is a large number of social media
and smartphone users, and the spending on advertisements is
exceptionally high compared with other regions. In addition, penetration
of mobile devices is high in the US, followed by Canada; this provides
marketers a stronger channel to target potential customers.
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Mr. Shelly Sinhg
MarketsandMarkets™ INC.
630 Dundee Road
Suite 430
Northbrook, IL 60062
USA : 1-888-600-6441
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