Wednesday 13 February 2019

Rugged Display Market by Product Smartphone & Handheld Computer, Tablet, Laptop - Global Forecast to 2023

The rugged display market was valued at USD 7.03 billion in 2016 and is expected to reach USD 10.29 billion by 2023, at a CAGR of 5.92% between 2017 and 2023. The key drivers for the market include reduced total cost of ownership (TCO) offered by ruggedized products compared to consumer-grade devices in harsh environments and rising demand for HMI and IoT in various industries. Currently, the use of consumer-grade display devices in industrial applications is the main restraining factor for the growth of the market. 

Rugged smartphones and handheld computers held the largest share of the market. Most government, defense, transportation, and industrial applications require display devices that are rugged and portable in nature. Smartphones and handheld computers are efficient alternatives to custom rugged display devices in such applications. Windows OS-based rugged devices are expected to dominate the rugged display market during the forecast period. Windows CE, Windows Embedded Handheld, and Windows 10 are widely used in rugged display devices. Because of their wide acceptance, these platforms have been launched with different versions and development tools. Windows CE offers a wide variety of configuration and application options supported by a large number of rugged device manufacturers and provides end users with a wider choice of service and solution support. 

The rugged display market for the automotive & transportation vertical is expected to grow the highest between 2017 and 2023. Rugged displays enable paperless manufacturing plants to achieve faster and real-time data delivery, schedule parts delivery, and track quality. In transportation, tracking of goods is a complex job for the manager whether the good are on planes, trains, forklifts, tractor-trailers, or the warehouses. Rugged display devices such as mobile computers, tablets, and laptops can support the entire transportation fleet in real time while at the warehouse or in transit. 

North America held the largest share in the rugged display market. The industrial manufacturers in North America emphasize on adopting advanced technologies to enhance their production processes and optimize output. In addition, government, defense, aerospace, automotive, and transportation industries are considered to be the fast growing end-user industries for rugged displays in the region. For instance, in December 2015, the U.S. Department of Transportation’s Federal Motor Carrier Safety Administration (FMCSA) regulated the use of electronic logging devices (ELDs) to improve roadway safety by employing advanced technology to strengthen commercial truck and bus drivers’ compliance with hours-of-service regulations to prevent fatigue.

The rugged display market is expected to witness the highest growth in APAC during the forecast period owing to the increased adoption of rugged devices in manufacturing and transportation industries in the region. The increasing defense budgets further drive the growth of the market in aerospace and defense industry in APAC, where rugged display manufacturers are expected to find various growth opportunities in near future.

The major players in the market are  Getac Technology Corp. (Taiwan), Zebra Technologies Corp. (US), Sparton Corp. (US), Xplore Technologies Corp. (US), Trimble, Inc. (US), Panasonic Corp. (Japan), and Advantech Co., Ltd. (Taiwan),Honeywell International, Inc. (US), Esterline Technologies Corp. (US), General Dynamics Corp. (US), L3 Technologies, Inc. (US), Curtiss-Wright Corp. (US), Elbit Systems, Ltd. (Israel), Dell Technologies Inc. (US), Beijer Electronics AB (Sweden), and Kyocera Corp. (Japan).

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