Tuesday 9 May 2017

Surface Computing Market worth $26.2 Billion by 2020

Surface computing systems, also known as tabletop computers, are expected to be the future of desktop. Many companies apart from Microsoft, such as HP, Sony, and Lenovo are developing computing systems of bigger screen size which have been termed as tabletop computers. Microsoft is also developing the Microsoft Surface Hub. Some of the important features of surface computing include multi-touch and multi-user technology, which helps in recognizing physical objects through touch. It uses natural user interface (NUI) to interact with users, thereby enhancing the user’s experience of digital content through natural gestures, touch, and physical objects. The surface computing market is expected to grow at a CAGR of ~36% between 2015 and 2020 and is expected to be worth USD 26.2 Billion by 2020.



The surface computing market has been segmented based on type of display into display which includes flat and curved displays. Flat display based surface computing systems accounted for a market share of ~92% in 2014. These displays come in two forms which include two dimensional and three dimensional systems. The market for three dimensional based surface computing systems is expected to grow at a high CAGR of ~43% between 2015 and 2020 though it held a very low market share in 2014. Surface computing systems are mainly implemented in applications such as automotive, education, entertainment, financial services, government, healthcare, hospitality, and retail. Hospitality and retail segments hold a major share in the surface computing market. The hospitality segment of the surface computing market is expected to grow at the highest CAGR of ~39% between 2015 and 2020.

The report also details the market dynamics such as drivers, restraints, challenges, and opportunities. Implementation of natural user interface, increase in the revenue of companies due to the adoption of multi user surface computers, and increased involvement of major players in the development of surface computers are some of the major factors which are driving the surface computer market. The high cost of surface computers and limited availability of related digital content are some of the restraints for the growth of the surface computing market.

The studied market is expected to have a huge growth potential in applications such as hospitality, entertainment, and retail. Slow adoption of table shaped surface computes by end-users could act as a challenge for the growth of the surface computing market. Porter’s five forces analysis has been included in the report with a brief description of each of its forces and their respective impact on the surface computing market. The report also includes an analysis of the entire value chain for the surface computing market.  It provides a detailed profile of the major companies in the studied market. Additionally, it covers the competitive landscape for key players by detailing their growth strategy in the surface computing market. The major players in the market include Microsoft Corp. (U.S.), Planar Systems Inc. (U.S.), 3M Co. (U.S.), Vertigo Systems GmbH (Germany), Touchmagix Media Private Limited (India), Nvision solutions Inc. (U.S.), EyeFactive GmbH (Germany), SensyTouch, Inc. (U.S.), and Ideum Inc. (U.S.) among others.

Scope of the Report:
This research report categorizes the global surface computing market based on type, vision, application, and region. Additionally, it also estimates and forecasts the market size of the surface computing market.

On the basis of Type:
The market has been segmented based on type into flat and curved surface computing devices.

On the basis of Vision:
The market has been segmented based on vision into two dimensional and three dimensional surface computing devices.

On the basis of application:
Automotive, education, entertainment, financial services, government, healthcare, hospitality, and retail are the applications which has been covered in the report

On the basis of Region:
The global surface computing market has also been split into four different regions, namely, North America, Europe, Asia-Pacific (APAC), and the Rest of the World (RoW).

Target audience of the report:
The intended audience for this report includes:
  • Application developers
  • Display technology providers
  • Hardware and software providers
  • Product designers and manufactures
  • Research organizations and consulting companies
  • Technology investors
Available customizations:
With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:
Company Information
Detailed analysis and profiling of additional market players (up to five)

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