According to the new market research report on the "Smart Display Market by Smart Home Display (Voice-Controlled, Appliance), Smart Display Mirror (Automotive-Rearview & Side-View, Retail, Home), Smart Signage (Retail & Hospitality, Sports & Entertainment), Components, and Geography - Global Forecast to 2025", The global smart display market is expected to grow from USD 861 million in 2018 to USD 6,665 million by 2025, at a CAGR of 34.0%. The market has been segmented into 3 separate markets—smart home displays, smart display mirrors, and smart signage.
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“Voice-controlled smart home displays to register highest CAGR during forecast period”
The growing success of smart speakers in smart homes has led major companies such as Amazon, Google, Lenovo, LG, and Facebook to develop smart home displays by embedding display panel and voice-controlled capabilities in speaker device. Amazon was the only player in 2017 to launch voice-controlled smart displays, and with the success of smart speakers, several new players such as Google, Facebook, Lenovo, Samsung, and LG Display entered into the market in 2018. With the growing number of players offering voice-controlled smart displays, demand for these displays is expected to boost the market during the forecast period.
Automotive segment to account for largest share in smart display mirror market during forecast period
The automotive segment in the smart display mirror market is expected to account for the largest share through 2025, driven by both aftermarket and OEM-fitted rearview mirrors. The increasing demand from consumers for driving comfort and safety features in cars has created an opportunity for automakers to embed the display panel in the rearview and side-view mirrors. Currently, rearview mirrors are offered in both aftermarket and OEM-fitted cases. For aftermarket, companies such as Xiaomi and Junsun offer rearview display mirrors, while for OEM-fitted case, companies such as Gentex and Magna offer rearview display mirrors. Rearview display mirrors are OEM-fitted in GM, Nissan, Toyota, and Jaguar Land Rover; however, a majority of the smart display mirrors are shipped in the aftermarket segment and a minor portion is in OEM-fitted segment.
Retail and hospitality segment to dominate smart signage market during forecast period
The retail and hospitality segment holds the largest market share due to increasing installation of smart signage in growing number of malls and shopping centers and also due to emerging use cases to improve the guest experience. With the changing strategies in the retail industry to attract customers, context-aware signage/smart signage is becoming a powerful tool in retail spaces. Smart signage makes the experience interactive by showcasing the product and related information, which can reduce the required manpower.
“Europe accounted for largest share in automotive smart display mirror market”
Europe is home to major automobile manufacturers such as Volkswagen (Germany), BMW (Germany), and Daimler (Germany), which is expected to create significant demand for smart display mirrors. Consumer demand for connected mirrors is also growing due to increasing focus on vehicle safety and convenience, which is driving the automotive smart display mirror market in the region.
“Retail and hospitality segment to dominate smart signage market during forecast period”
The retail and hospitality segment holds the largest market share due to increasing installation of smart signage in growing number of malls and shopping centers and also due to emerging use cases to improve the guest experience. With the changing strategies in the retail industry to attract customers, context-aware signage/smart signage is becoming a powerful tool in retail spaces. Smart signage makes the experience interactive by showcasing the product and related information, which can reduce the required manpower.
Amazon.com, Inc (Amazon) (US); Google, LLC (Alphabet, Google) (US); Facebook, Inc (Facebook) (US); Samsung Electronics Co., Ltd. (Samsung, Samsung Display) (South Korea); LG Electronics Co. Ltd, (LG Electronics, LG Display, LGD) (South Korea); Sony Corporation (Sony) (Japan); NEC Corporation (NEC Corp., NEC) (Japan); Gentex Corporation (Gentex) (US); Magna International, Inc (Magna Mirror, Magna) (US); and Apple Inc. (Apple) (US) are the leading players in the market.
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Mr. Aashish Mehra
MarketsandMarkets™ INC.
630 Dundee Road
Suite 430
Northbrook, IL 60062
USA : 1-888-600-6441
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