Smart home display market to grow at highest CAGR from 2018 to 2025”

The global smart display market is expected to grow from USD 861 million in 2018 to USD 6,665 million by 2025, at a CAGR of 34.0%. The market has been segmented into 3 separate markets—smart home displays, smart display mirrors, and smart signage.

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The smart home display market is expected to grow at the highest CAGR during the forecast period (2018—2025). The growth in this segment is expected to happen rapidly in 2018, 2019, and 2020. There are 2 major types of smart home display devices that are currently commercialized—voice-controlled display/assistant smart display and smart appliance display. Being a consumer device, higher growth in voice-controlled smart displays is estimated in the next 3 years considering the trends of smart speakers in the last 3 years. Whereas, the majority of growth in the smart appliance display system market is expected to happen from refrigerators during the forecast period.

“Automotive segment to account for largest share in smart display mirror market during forecast period”

The automotive segment in the smart display mirror market is expected to account for the largest share through 2025, driven by both aftermarket and OEM-fitted rearview mirrors. The increasing demand from consumers for driving comfort and safety features in cars has created an opportunity for automakers to embed the display panel in the rearview and side-view mirrors. Currently, rearview mirrors are offered in both aftermarket and OEM-fitted cases. For aftermarket, companies such as Xiaomi and Junsun offer rearview display mirrors, while for OEM-fitted case, companies such as Gentex and Magna offer rearview display mirrors. Rearview display mirrors are OEM-fitted in GM, Nissan, Toyota, and Jaguar Land Rover; however, a majority of the smart display mirrors are shipped in the aftermarket segment and a minor portion is in OEM-fitted segment.

“Retail and hospitality segment to dominate smart signage market during forecast period”

The retail and hospitality segment holds the largest market share due to increasing installation of smart signage in growing number of malls and shopping centers and also due to emerging use cases to improve the guest experience. With the changing strategies in the retail industry to attract customers, context-aware signage/smart signage is becoming a powerful tool in retail spaces. Smart signage makes the experience interactive by showcasing the product and related information, which can reduce the required manpower.

Amazon.com, Inc (Amazon) (US); Google, LLC (Alphabet, Google) (US); Facebook, Inc (Facebook) (US); Samsung Electronics Co., Ltd. (Samsung, Samsung Display) (South Korea); LG Electronics Co. Ltd, (LG Electronics, LG Display, LGD) (South Korea); Sony Corporation (Sony) (Japan); NEC Corporation (NEC Corp., NEC) (Japan); Gentex Corporation (Gentex) (US); Magna International, Inc (Magna Mirror, Magna) (US); and Apple Inc. (Apple) (US) are the leading players in the market.

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