Product Launches and Developments have been Key Strategies Adopted by Players to Strengthen Business & Gain a Competitive Advantage in RF Test Equipment Market

The RF test equipment market is expected to reach USD 3.21 Billion by 2023 from USD 2.41 Billion in 2017, at a CAGR of 4.92% between 2017 and 2023. The market has been segmented on the basis of type, form factor, frequency, application, and geography.

Product launches and developments have been the key strategies adopted by the players to strengthen their business and gain a competitive advantage in the RF test equipment market. These strategies accounted for a major share of 75% of the overall growth strategies adopted by the key players between January 2014 and October 2017. The ongoing research and development activities pertaining to RF test devices for 5G product testing and manufacturing have encouraged companies to adopt these strategies. In addition to product launches and developments, the companies also focus on agreements, acquisitions, and collaborations to expand their product portfolio, sales, and distribution network. These strategies helped companies to significantly increase their market shares and strengthened their position in the overall RF test equipment market.

Keysight Technologies become an independent publically traded company after a spun-off from Agilent Technologies (US). Keysight’s separation from Agilent occurred on November 1, 2014. The company made 2 key acquisitions, namely, Anite (UK) and Electroservices Enterprises Limited (UK) to support its growth initiatives. The company’s key strategies are product launches and developments by introducing new customer solutions and expanding its leadership position in electronic design and test. On June 2017, the company launched M9383A PXIe, an analog and vector signal generator with a frequency coverage up to 44 GHz and modulation bandwidth up to 1 GHz. The company launched this product to target the market for 5G and aerospace and defense communication applications.

Fortive was founded as an independent publically traded entity in 2016 after the separation from Danaher (US). Fortive is in the RF test and measurement business under the two major entities: Tektronix and Fluke. Tektronix primarily manufactures oscilloscopes, analyzers, signal generators, sources and supplies, meters, video test equipment, Keithley switching and data acquisition systems, Keithley semiconductor test systems, components and accessories, software, and Keithley products. Tektronix offers spectrum analyzers under its Analyzers segment. Tektronix offers solutions for applications such as analog/digital design and debug, wireless and RF, spectrum management and interference hunting, and radar and electronic warfare. The company has major focuses on product developments for RF testing. For instance, in April 2017, Tektronix launched TTR500, a series of vector network analyzers, to expand its USB-based RF test instruments portfolio. This launch is likely to help the company to tap the market for end users in the “IoT design” segment.

APAC is expected to be the fastest-growing market for RF test equipment during 2017–2023. A number of OEMs as well as semiconductor device and product manufacturers are situated in APAC. The growing demand for RF test equipment is attributed to the increasing number of smartphones and continuous advancements in next-generation telecommunication standards, such as LTE, 4G, and upcoming projects on 5G. Moreover, favorable regulatory policies for the approval of new semiconductor technologies and the saturation of the market in developed countries are the factors that intensify the interest of foreign players in Asia Pacific.

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