THE REAL BENEFITS MIXED REALITY BRINGS TO THE MARKET

The mixed reality market was valued at USD 48.1 Million in 2016 and is expected to reach USD 453.4 Million by 2020, at a CAGR of 75.2% during the forecast period. The base year considered for this study is 2016 and the forecast period is 2016–2020.

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The objectives of the study are as follows:

• Define, describe, and forecast the mixed reality market by component, application, device, and geography
• Provide market statistics with detailed classification, along with the respective market size
• Strategically analyze the micro markets with respect to individual growth trends, prospects, and contribution to the total market
• Provide detailed information regarding key factors influencing the growth of the market (drivers, restraints, opportunities, and winning imperatives)
• Forecast the size of the market segments with respect to four main geographies (along with countries), namely North America, Europe, Asia Pacific, and Rest of the World
• Analyze opportunities in the market for stakeholders and detail the competitive landscape for market players
• Strategically profile the key players operating in this market and comprehensively analyze their market ranking and core competency
• Track and analyze competitive developments such as joint ventures, mergers and acquisitions, product launches, and research and developments activities in the mixed reality market
• Map the competitive intelligence based on the company profile, strategy of key players, and game-changing developments—such as product development, collaboration, and acquisition

Research methodology includes the use of primary and secondary data. Both top-down and bottom-up approaches were used to estimate and validate the size of the market, as well as that of the other dependent submarkets, in the overall mixed reality market. Key players in the market were identified through secondary research. Secondary sources comprised annual reports, press releases, and investor presentations of companies; white papers, certified publications, and articles from recognized authors; directories; and databases. Secondary sources also consisted of AR/VR Association, EuroVR Association, Consumer Electronics Show, and Mobile World Congress.

Research methodology includes the study of annual and financial reports of the top market players, and extensive interviews with industry leaders such as CEOs, VPs, directors, and marketing executives—for key insights. All the percentage shares and breakdowns have been determined using secondary sources and verified through primary sources. All possible parameters that affect the markets covered in this research study were accounted for, viewed in detail, verified through primary research, and analyzed to obtain the final quantitative and qualitative data. 

The value chain of the mixed reality market includes original manufacturers for head-mounted displays, wearable device manufacturers, and distributors. Major companies that are part of the value chain include Atheer, Inc. (US), Canon, Inc. (Japan), DAQRI LLC (US), Eon Reality, Inc. (US), Layar B.V. (Netherlands), Magic Leap, Inc. (US), Meta Company (US), Microsoft Corporation (US), Seiko Epson Corporation (Japan), and Sulon Technologies (Canada).

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