Friday, 21 April 2017

Mixed Reality : Great Future, Great Applications and Great field for Investment

The mixed reality technology combines the virtual world of computer generated imagery with the real-world environment. It offers more realism than conventional virtual reality and enables the user to interact with designs in real-time. It offers digital prototypes with real-world environments to validate the design assumptions and/or identify potential concerns. The mixed reality systems also help incorporate the required designs faster, reduce prototype iterations, and enable companies to get their products to reach the market sooner. The global mixed reality market is estimated to be valued at USD 453.4 Million by 2020, at a CAGR of 75.2% between 2016 and 2020.

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Most of the large players in the reality market have invested in the mixed reality technology. For instance in January 2015, the Microsoft Corporation (U.S.) announced the launch of its mixed reality prototype product named HoloLens. The device features a see-through, holographic display and advanced sensors that map the physical environment. Moreover, other players such as Atheer, Inc. (U.S.), Meta Company (U.S.), Daqri LLC (U.S.), and Magic Leap, Inc. (U.S.) have developed prototypes to cater to various industrial and enterprise related needs.

This report provides a detailed analysis of the overall mixed reality market and its segmentation done on the basis of application and geography.

The objective of the research study was to analyze the market trends for each of the industries, the growth rates of the various applications (industrial, aerospace & defense, medical, architecture, consumer, and others as well as the demand comparison of these industries.



Apart from the market segmentation, the report also covers the market’s value chain with a detailed process flow diagram, and the market dynamics such as the drivers, restraints, and opportunities pertaining to the overall mixed reality market.

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