Why the Potential of Mobile Augmented Reality Is Greater Than You Think

The mobile augmented reality market is expected to be worth USD 79.77 Billion by 2022, at a CAGR of 69.85% between 2016 and 2022. It has a large application in the commercial vertical. Mobile augmented reality is one of the emerging technologies to view virtual information or content in a real-world environment using handheld devices.

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Browse 77 market data Tables and 50 Figures spread through 166 Pages and in-depth TOC on "Mobile Augmented Reality Market - Global Forecast to 2022"
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To estimate the size of the mobile augmented reality market, top-down and bottom-up approaches have been used. This research study involves an extensive usage of secondary sources, directories, and databases such as Factiva and OneSource to identify and collect information useful to study the technical, market-oriented, and commercial aspects of mobile augmented reality. The research methodology is explained below.

• This entire research methodology includes the study of annual and financial reports of top players, presentations, press releases, journals, paid databases, and interviews with industry experts.
• High-growth segments have been identified to analyze opportunities in the global mobile augmented reality market
• Competitive developments such as joint ventures, mergers & acquisitions, new product developments, and research & development in the global mobile augmented reality market have been analyzed.
• All the percentage splits and breakdown of the market segments are analyzed on the basis of secondary and primary research.

APAC expected to hold the largest market share and witness high growth during the forecast period

The mobile augmented reality market in APAC is expected to grow at the highest CAGR between 2016 and 2022. The reason for this growth is adoption of new technologies, economic growth, and increasing use of smartphones and other gadgets. The rapid increase in technological innovations and advanced communication systems are driving the demand for mobile augmented reality apps in China, Japan, India, and South Korea. Most of the developments in smartphones and tablets market are expected in China. Therefore, the market in APAC is expected to grow rapidly during the forecast period.

The key players in the ecosystem of the mobile augmented reality market profiled in this report are Google Inc. (U.S.), Qualcomm Inc. (U.S.), Samsung Electronics Co. Ltd. (South Korea), Microsoft Corporation (U.S.), Infinity Augmented Reality Inc. (Israel), Blippar.com Limited (U.K.), DAQRI LLC (U.S.), Wikitude GmbH (Austria), Metaio GmbH (Germany), Catchoom Technologies (Spain), Aurasma (U.K.), and Atheer Inc. (U.S.).

This research report categorizes the global mobile augmented reality market based on component, application, vertical, and geography. This report describes the drivers, restraints, opportunities, and challenges for the growth of the mobile augmented reality market. The Porter’s five forces analysis has been included in the report with a description of each of its forces and their respective impact on the mobile augmented reality market.

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