Lithium-ion battery type segment to hold the largest share of battery energy storage system market

 According to the new market research report "Battery Energy Storage System Market with COVID-19 Impact by Element (Battery, Others), Battery Type (Lithium-Ion, Flow Batteries), Connection Type (On-Grid And Off-Grid), Ownership, Energy Capacity, Application, and Geography - Global Forecast to 2025", the battery energy storage system market is projected to grow from USD 2.9 billion in 2020 to USD 12.1 billion by 2025; it is expected to grow at a CAGR of 32.8% from 2020 to 2025. The growth of this market is expected to be driven by the prevailing trend of adopting low-carbon and less fossil fuel-based economy and ongoing renewable energy revolution, surging requirement of continuous power supply from critical infrastructures in wake of COVID-19, growing adoption of lithium-ion batteries in renewable energy sector owing to their low costs and improved performance, and increasing demand for grid energy storage systems. These factors have helped the battery energy storage system market gain traction in applications, such as utilities, residential, and commercial.

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Lithium-ion battery type segment held the largest share of battery energy storage system market in 2019

The battery energy storage system industry, based on battery type, is led by the lithium-ion battery segment (in terms of size). The lithium-ion battery exhibits high energy and power density, which leads to low standby losses and high life expectancy. Due to these characteristics, lithium-ion batteries are likely to account for a major share of the battery energy storage system market by 2025. The lithium-ion-based battery energy storage systems are used in the utility application to address the demand during peak time as these systems offer high response time and can store excess energy. The COVID-19 pandemic has impacted the supply of lithium-ion batteries and raw materials from China from the start of January 2020. Major battery manufacturers, including General Electric (US), Panasonic (Japan), and Samsung SDI (South Korea), have shifted their focus on making healthcare equipment such as masks and sanitizers to combat the spread of COVID-19.

The market for battery element segment led the battery energy storage system market in 2019

The battery elements used in the battery energy storage system are in the form of modules and racks. The battery element alone constitutes 60% of the total battery energy storage system. It is the major element, where the functioning is regularized by hardware and software, which increase its efficiency. Majorly used battery types in battery energy storage systems are lithium-ion and lead-acid batteries.

APAC accounts for the largest market size during the forecast period

APAC held the largest battery energy storage system market share in 2019, followed by North America and Europe. The market in APAC mainly comprises developing economies, such as China and India, which have tremendous potential for installation of energy storage projects due to increasing renewable energy integration. APAC is expected to witness plans for electrification in remote areas, which are majorly off-grid in several countries. The use of residential energy storage technology will enable to increase access to electricity for these remote and island communities in the region. The battery energy storage system market in APAC is highly competitive with the presence of established players. These players are continually upgrading their product portfolio with the launch of technologically advanced energy storage products.

Some of the major battery energy storage system manufacturers based in Asia Pacific are Samsung SDI (South Korea), LG Chem (South Korea), Hitachi (Japan), Panasonic (Japan), and NEC Corporation (Japan).

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Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

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Automated passenger counting and information system market in APAC to grow at the highest rate

 The report "Automated Passenger Counting System Market with COVID-19 Impact, by Technology (IR, ToF, Stereoscopic Vision), Passenger Information System Market by Type (Display System, Mobile Applications), Application and Region - Global Forecast to 2025", was valued at USD 155 million in 2019 and is projected to reach USD 245 million by 2025; it is expected to grow at a CAGR of 13.2% from 2020 to 2025. The passenger information system market was valued at USD 7.0 billion in 2019 and is projected to reach USD 8.9 billion by 2025; it is expected to grow at a CAGR of 12.5% during the forecast period.

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Government regulations regarding the requirement of transit data, surged demand for advanced solutions in the transportation sector, deployment of automated passenger counting systems to optimize operational costs of transit agencies, and increased demand for real-time transit information from passengers and proper fleet management by transit vehicle operators owing to COVID-19 are the key drivers for the growth of the automated passenger counting and information system market.

The automated passenger counting and information system market includes major Tier I and II players like iris-GmbH Infrared & Intelligent Sensors (Germany), HELLA Aglaia Mobile Vision GmbH (Germany), Eurotech (Italy), DILAX Intelcom GmbH (Germany), and Infodev Electronic Designers International Inc. (Canada). These players have their manufacturing facilities spread across various countries across Asia Pacific, Europe, North America, and RoW. COVID-19 has impacted their businesses as well. Multiple manufacturing facilities of players have shut down due to COVID-19. According to primary respondents, the impact of COVID-19 is expected to be for the short-term; hence, the pandemic is assumed to prevail maximum until the fourth quarter of 2020. Thus, the extension of lockdowns owing to the COVID-19 in various countries worldwide has not been factored in this study

Increased demand for real-time transit information from passengers and proper fleet management by transit vehicle operators owing to COVID-19

The outbreak of the COVID-19 has made automated passenger counting more important than ever. The ability of these systems to show live occupancy figures in vehicles helps passengers to follow the social distancing recommendations while using public transport. Regulations limiting the number of onboard passengers in public transport have been introduced in a number of countries to ensure the safety of passengers and drivers. Video counting systems are also used for the purpose. They show the number of passengers in real-time on meters, smartphones, web browsers, etc. Cameras/sensor installed over doors of buses are linked to counting unit software, which detects the number of entries and exits in buses. These counters store passenger numbers without their identification so that their privacy is protected.

The stereoscopic vision segment of the automated passenger counting system market is projected to grow at the highest CAGR during the forecast period.

The stereoscopic vision technology has been gaining traction in the market for the past few years as it gathers accurate information from the high-volume traffic data. Moreover, this technology can also easily detect the direction wherein passengers are moving. The stereoscopic vision technology also enables bus operators to determine the actual number of passengers at each stop or during each trip. It helps in increasing revenues of bus operators as automated passenger counting systems enable crosschecking of the number of passengers against the issued tickets.

With automated passenger counts, bus companies can easily generate reports and monitor ridership trends over time for external funding agencies and transit authorities such as the Federal Transit Administration (FTA). As a number of bus companies are using automated passenger counting systems in their vehicles as a standard, the stereoscopic vision technology segment of the automated passenger counting system market is projected to grow at a significant rate in the coming years.

The buses segment is projected to lead the automated passenger counting system market from 2020 to 2025

Buses are a primary mode of public transport used in various countries such as the US, Canada, Germany, the UK, China, India, and Australia. They are equipped with passenger counting systems for reliable and safe service offerings, as well as for enhancing their transit operations. With automated passenger counting systems installed in buses, the transporters can determine the cost of passengers per mile and the number of passengers per driver. This data helps operators in making decisions for optimized operations. Hence, it has become a standard for bus operators to deploy passenger counting systems. The increasing adoption of intelligent transportation systems provides opportunities for the manufacturers of automated passenger counting systems as these systems are often implemented as a part of the intelligent transportation systems.

Mobile applications segment of the passenger information system market to grow at the highest rate from 2020 to 2025

The use of mobile applications is expected to rise substantially with significant advancements in technologies and increased use of smartphones among passengers. These applications provide passengers access to information irrespective of their location, enable them to view maps, and guide them to station and stop layouts. These features encourage new passengers to use public transit services by providing them remote access to detailed information regarding schedules, fares, routes, etc. For instance, in July 2020, the MetroWest Regional Transit Authority (MWRTA) of the US launched a new mobile app to allow users to communicate with the bus dispatchers of the transit authority and alert commuting shuttle bus drivers about train delays.

Automated passenger counting and information system market in APAC to grow at the highest rate from 2020 to 2025

The growth of the market in the APAC region can be attributed to the developing transportation sector, increasing number of buses and rails equipped with automated passenger counting and information systems. Moreover, the rising number of government initiatives to improve transportation services in APAC and surging investments in the transport sector transportation sector will drive growth. China and India are highly populated countries in the world. Thus, transit operators in these countries are adopting automated passenger counting and information systems to schedule routes and timing of public transport according to the requirements of passengers for the optimum utilization of their resources. The deployment of these systems enables the development of reliable and timely transportation services to a large population. The passenger information systems are used to convey schedules, route changes, and other real-time information such as arrival and departure time of vehicles, as well as delays, if any, to passengers.

iris-GmbH Infrared & Intelligent Sensors (Germany), HELLA Aglaia Mobile Vision GmbH (Germany), Eurotech (Italy), DILAX Intelcom GmbH (Germany), Infodev Electronic Designers International Inc. (Canada), Cisco Systems, Inc. (US), Siemens AG (Germany), Hitachi, Ltd. (Japan), Samsung Electronics Co., Ltd. (South Korea), Innovation in Traffic Systems SE (Germany), BOE Technology Group Co., Ltd. (China), Clever Devices Ltd. (US), Ermetris SRL (Italy), EyeRide (US), Giken Trastem Co., Ltd. (Japan), GMV Syncromatics (US), LG Electronics (South Korea), Passio Technologies (US), Postec Technology (Brazil), r2p GmbH (Germany), Wabtec Corp. (US), and Xovis AG (Switzerland) are some key players operating in the automated passenger counting and passenger information system market.

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Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

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Audio Codec Market: Italy, by country, is expected to grow at the highest CAGR

 The report "Audio Codec Market by Component Type (Hardware and Software), Application (Desktop and Laptop, Mobile Phone and Tablet, Headphones, Headset and Wearable Devices), and Region - Forecast to 2025 ", is projected to grow from USD 5.9 billion in 2020 to USD 7.8 billion in 2025, at a CAGR of 5.5%. The growth can be attributed to the rising demand IoT enables devices and shift in consumer trend towards smart devices and electronics.

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Software audio codec, by component type, is expected to grow at the highest CAGR during the forecast period

The demand toward software audio codec products is showing the fastest growth in the forecast period as the inclination of technologies is rising towards software as it is convenient, less expensive, easily fragmented for encoding and decoding.

Others application, is expected to grow at the largest market share during the forecast period

Others application include software platforms, broadcasting, audio production & recording, and IP telephony. As the companies are shifting towards software enabled and updated device for convenience this gives a boost to software platforms. Moreover, the entertainment channels such as radio, music, movies, TV shows require audio production and recording in order to provide best quality music to the user base, hence require audio codec products for various audio related applications.

Italy, by country, is expected to grow at the highest CAGR during the forecast period

One of the major reasons for Italy’s growth in the market is the presence huge R&D facilities, top class manufacturing companies which make quality products and advanced supply chain which caters globally. As Italy is hub for luxurious products and consumer products, it has helped the country grow in the forecast period.

Key players in the audio codec market include Cirrus Logic (US), Qualcomm (US) and Realtek Semiconductor (Taiwan). Cirrus Logic is a well-known player for providing innovative and customized audio codec solutions and products in the audio market.

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MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.

Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

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GPON Market for the mobile backhaul application expected to grow at the highest CAGR

 The report "GPON Market by Component (OLT, and ONT), Technology (2.5G PON, XG-PON, XGS-PON, and NG-PON2), Application (FTTH, Mobile Backhaul), Vertical (Transportation, Telecom, Healthcare, Energy & Utilities, MTU), Region - Global Forecast To 2025" size is estimated to grow from USD 6.3 billion in 2020 to USD 8.3 billion by 2025, at a CAGR of 5.8%. Major factors fueling the market growth include the high demand for GPON network for triple and quad-play services, increasing demand for high-speed broadband services, advancement in GPON technology, and trial & deployment of the 5G network.

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“Optical network terminal (ONT) to lead the GPON market during the forecast period.”

Optical network terminal (ONT), also known as optical network units (ONU), is another important networking hardware installed at the user premise, which is used for the transmission of traffic through the GPON network. Its primary function is to convert optical signals transmitted via optical fiber to electrical signals, which are forwarded to business and residential users.

The GPON market is expected to be led by the ONT component in terms of volume and value during the forecast period. This, coupled with an increasing number of users availing voice, video & data services that need to be connected through the ONT hardware component, will lead to a growth of the GPON sector.

“The GPON market for the mobile backhaul application expected to grow at the highest CAGR during the forecast period.”

Among the optical fiber technologies available for mobile backhaul, GPON networks are increasingly being deployed because of its capability to allow telecom operators to increase their bandwidth capacity and maintaining the quality of service and high reliability while lowering the operational cost. Additional benefits offered by the GPON network for mobile backhaul application includes the efficient topology, minimal hardware requirement, scalability, redundancy, and synergy using the existing fixed-line access. The increasing adoption of GPON networks for mobile backhauling makes the economies of GPON more attractive to network operators.

“Market in Rest of the World expected to grow at the highest CAGR during the forecast period.”

The rest of the world comprises South America, the Middle East, and Africa, which are the potential markets for GPON. Increasing subscription base of FTTH users in the South American countries is driving the growth of the GPON market in this region. Saudi Arabia, UAE, and Turkey are some of the prominent countries witnessing increasing demand for GPON in the Middle East region. Growing investments by telecom companies in Africa’s optical network has resulted in the growth of the GPON market.

The major companies involved in the development and supply of GPON include Huawei (China), Nokia (Finland), ZTE (China), Fiberhome (China), Calix (US), ADTRAN (US), DASAN Zhone (US), Cisco (US), NEC (Japan), Allied Telesis (Japan), Iskratel (Slovenia), Unizyx (Taiwan), and Alphion (US).

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MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.

Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

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Uncooled SWIR technology to have the largest market size in SWIR market

 According to the new market research report "Shortwave Infrared (SWIR) Market with COVID-19 Impact Analysis by Scanning Type (Area Scan and Line Scan), Application (Security & Surveillance, Monitoring & Inspection, and Detection), Technology, Vertical, Offering and Region - Global Forecast to 2027" , the SWIR market is expected to grow from USD 166 million in 2021 to USD 277 million by 2027; it is expected to grow at a CAGR of 8.9% during the forecast period.

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The SWIR market had been witnessing significant growth in the past years owing to the high adoption of SWIR technology in both industrial and non-industrial verticals for various applications including security, surveillance, monitoring, and inspection. However, the COVID-19 pandemic has led to a decline in the growth rate of the SWIR market. One of the key factors being the decline in demand for SWIR cameras for various applications including industrial process monitoring, industrial furnace monitoring, solar cell inspecting, inspection sorting, and driver vision-enhancing applications. The pandemic restricted the adoption of SWIR cameras owing to severe disruptions caused by it to businesses and the global economy. The pandemic has resulted in production curtailment leading to a serious decline in business inputs.

Uncooled SWIR technology to have the largest market size in SWIR market during the forecast period

The SWIR market is expected to be led by the uncooled segment during the forecast period. The dominant position of this segment can be attributed to the high demand for uncooled SWIR cameras from the non-industrial vertical, especially from the military and defense sector owing to their low cost compared with cooled SWIR cameras. Cooled SWIR cameras have detectors that are usually more sensitive than uncooled SWIR cameras, while the cost of uncooled cameras is generally lower than that of cooled cameras.

Non industrial vertical to grow with highest CAGR in SWIR market during the forecast period

The SWIR market is expected to be led by the non-industrial vertical during the forecast period. The SWIR market for this vertical is being driven by the high adoption of SWIR cameras in the military & defense sector, especially for vision enhancement applications. The demand for SWIR technology-based products for the scientific research sector is expected to witness significant growth during the forecast period. The high demand from North America, especially for area scan SWIR cameras is boosting the demand for SWIR technology-based products for the scientific research vertical.

North America accounts for the largest share of the SWIR market during the forecast period

North America held the largest share of the SWIR market in 2021. One of the major reasons for the leading position of North America is the presence of several prominent military & defense, scientific research, and medical players in North America that are generating demand for SWIR cameras. Moreover, several companies offering SWIR cameras are present in this region, which further adds to the growth of the SWIR market in North America. Teledyne FLIR (US), Collins Aerospace (US), Princeton Instruments (US), IRCameras (US), Photon etc. (Canada), are a few of the SWIR camera providers based in North America.

The report profiles key players in the SWIR market and analyzes their market shares. Players profiled in this report are Collins Aerospace (US), Teledyne FLIR (US), Xenics (Belgium), New Imaging Technologies (France) and Allied Vision Technologies (Germany), Raptor Photonics (UK), Lynred (France), Opgal Optronic (Israel), Photon etc. (Canada), Himamatsu Photonics (Japan), Intevac (US), InView Technology (US), Sierra-Olympic Technologies (US), FluxData (US), IRCameras (US), Episensors (US), Princeton Infrared Technologies (US), Leonardo DRS (US), InfraTec (Germany), Tonbo Imaging (India), COX (South Korea), C-THERMAL (Austria), Dali Technology (China), Axis Communication (Sweden) and HGH Infrared Systems (France).

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MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.

Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

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Transportation sector held the largest market size in the Geographic Information System Market

 According to the new market research report on the "Geographic Information System Market by Offering (Hardware (GIS Collector, Total Station, LiDAR), Software, Services), Function (Mapping, Surveying, Telematics and Navigation, Location-Based Service), Industry, Region - Global Forecast to 2025", the global geographic information systems (GIS) market size is expected to grow from USD 8.1 billion in 2020 to USD 14.5 billion by 2025 at a CAGR of 12.4% from 2020 to 2025. A few key factors driving the growth of this market include the development of smart cities and urbanization, integration of geospatial technology with mainstream technologies for business intelligence, and the adoption of GIS solutions in the transportation sector.

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“Mapping function held the largest market size in the overall GIS market “

The mapping function held the largest share of the global GIS market in 2020. Mapping offers a better decision making for selection of agriculture sites, natural resource extraction, disaster management, urban planning, and transportation modeling. Hence, the use of mapping technologies has been growing at a rapid pace in numerous application sectors, including construction, infrastructure, defense and security, transportation, agriculture, forestry,  and environment. Urban planning and smart city development program in developing countries, such as India and China, have contributed to the market growth of mapping function.

“GIS collectors to dominate the market for GIS hardware during the forecast period”

GIS users face challenges for data collection in closed or covered areas, such as dense forests. GIS collectors offer reliable and accurate data collection in these areas. Some of these GIS collectors are integrated with cellular modems, GPS, cameras, and displays.  GIS collector hardware type is expected to dominate the GIS market during the forecast period due to the increasing demand for GIS collectors for data capturing and mapping in the agriculture, construction, and utility sectors. GIS collector offers field data collection in both online and offline mode. It also supports external GNSS/GPS receivers for improved spatial data collection.

“Transportation sector held the largest market size in the overall GIS market”

Transportation has created an ever-increasing demand for GIS-based technologies. With the emergence of telematics and navigation applications, GIS is expected to play a vital role in the transportation sector. GIS is adopted widely in the transportation industry for applications such as highway and roadway management, real-time traffic data monitoring, railway route planning, and transportation modeling.

“APAC expected to grow at the highest rate between 2020 and 2025”

APAC is expected to be the fastest-growing GIS market during the forecast period. In this region, geospatial technologies are being utilized for rural and agricultural development over the last decade. In APAC, companies across various sectors, such as architecture, engineering & construction, mining & manufacturing, and agriculture, are using GIS technologies to identify the potential markets and using geospatial information to make strategic decisions. Surveying and mapping technologies are used widely in the APAC region. In addition, the development of smart cities in China, India, and other Southeast Asian countries has driven demand for GIS in this region.

Major players involved in the GIS software market include Autodesk Inc. (US), Bentley System, Inc. (US), Environmental Systems Research Institute, Inc. (Esri) (US), Hexagon AB (Sweden), Pitney Bowes Inc. (US), Topcon Corporation (Japan), and Trimble Inc. (US).

The other players in this market include Maxar Technologies Inc. (US), Hi-Target Surveying Instrument Co. Ltd. (China), TomTom International (Netherlands),SuperMap Software Co., Ltd (China), General Electric Co. (US), FARO Technologies, Inc. (US), L3Harris Technologies, Inc. (US), Takor Group Ltd. (Australia), Maptoss Technologies Pvt. Ltd. (India), Computer Aided Development Corporation Limited (UK), Blue Marble Geographics (US), and PASCO CORP. (Japan).

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About MarketsandMarkets™

MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.

Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

MarketsandMarkets’s flagship competitive intelligence and market research platform, "Knowledgestore" connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets.

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Impact of COVID-19 on global Mobile Augmented Reality Market

The report "Mobile Augmented Reality Market with COVID-19 Impact Analysis by Device Type (Smartphones, Tablets, PDAs), Offering (Software, Services), Application (Consumer, Healthcare, Enterprise, Commercial), and Region - Global Forecast to 2025", is projected to grow from USD 7.6 billion in 2020 to USD 29.5 billion by 2025; it is expected to grow at a CAGR of 31.1% from 2020 to 2025. Surge in adoption of AR technology by travel & tourism and education sector, increase in online gaming activities during COVID-19 pandemic, and rise in demand for mobile AR from retail sector to enhance consumers shopping experience are the key factors driving the market growth.

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Impact of COVID-19 on current mobile augmented reality market size and forecast

The year-on-year growth rate of the MAR market has dropped by -34% in 2020 due to the outbreak of COVID-19. However, post-COVID-19 AR/VR technology is gaining slight traction owing to its benefits in visualization, annotation, and storytelling. AR/VR technologies are aiding online learning and also offering access to cultural events, which is helping users to overcome the isolation of COVID-19 lockdowns. Apart from China, countries such as Japan, South Korea, and India in APAC are also expecting quick control over the outbreak, following a pre-emptive response in the form of lockdowns and social distancing. Many companies in APAC have switched to work remotely to curb the spread of the virus. The market players based in APAC are likely to gain through the growing use of AR through mobile devices in the healthcare and enterprise sectors.

Market for smartphones projected to grow at a higher CAGR during the forecast period

Smartphones, nowadays, have multiple functionalities, including sensing; the data is gathered through various devices, such as microphones, cameras, accelerometers, gyroscopes, GPS, and proximity sensors. Also, high MHz processors, memory chips that store a large volume of data, fine-quality cameras, and 3D graphics software/cards are in demand to deploy in smartphones. Various types of software apps are installed in smartphones to increase their functionalities. After implementing AR applications, smartphones can work as AR systems that can identify and analyze data to enable users to visualize digital objects in real surroundings.

Market in APAC estimated to grow at the highest CAGR during forecast period

The improvement in the spending capacity of people in various APAC countries, such as China, India, has led to the increasing demand for consumer-centric products, including smartphones, smart wearables, and other consumer electronic products, including gaming consoles. This has led to the adoption of mobile AR for gaming and entertainment applications. Therefore, strong growth for mobile AR applications in the coming years is expected in APAC.

Major vendors in the mobile augmented reality market include Google (US), PTC (US), Apple (US), Wikitude (Austria), Samsung Electronics (South Korea), Blippar (UK), MAXST (South Korea), Magic Leap, (US), Upskill (US), and Atheer (US). Apart from these, Talespin (US), Scanta (US), Craftars (Romania), Appentus Technologies (India), and BidOn Games Studio (Ukraine) are among a few emerging companies in the mobile augmented reality market.

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